Sports Marketing News

Exclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor

Marketing Innovation By Saleah Blancaflor 8 hours ago

Jefferson's Bourbon has been brought on as title sponsor for Max's The Penguin.

Kit Harington Channels Jon Snow for Game of Thrones Mobile Game Campaign

Gaming News By Saleah Blancaflor 1 day ago

Kit Harington knows something about channeling Jon Snow in the new Game of Thrones mobile game trailer

5 Marketing Trends Shaping the Paris 2024 Olympics

Summer Olympic Coverage By Bill Bradley, Jason Notte, Ethan Alter, Brittaney Kiefer, Rebecca Stewart 1 day ago

From new measurement to mental health, here are the trends to watch at the 2024 Summer Olympic Games.

Warner Bros. Discovery Blocked From NBA Media Deal by Amazon

Sports Marketing News By Jason Notte 2 days ago

Warner Bros. Discovery and NBA have different definitions of 'match' as basketball seeks a streaming future with Amazon.

How Storm King Is Weathering the Streaming Storm

Streaming & OTT By Ethan Alter 2 days ago

Storm King founders Sandy King and John Carpenter explain how their company is navigating Hollywood's streaming era.

NBCU to Debut Commercial-Free Hour During Olympic Opening Ceremony

TV Upfronts By Saleah Blancaflor 2 days ago

NBCUniversal will give Olympic viewers uninterrupted live coverage during the Opening Ceremony

Warner Bros. Discovery Sends NBA Rights Deal Into Overtime

Sports Marketing News By Bill Bradley 4 days ago

Warner Bros. Discovery looks to match Amazon's deal for NBA rights.

NBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’

TV Upfronts By Bill Bradley July 19, 2024

NBCU wraps upfront talks with "modest growth" across its portfolio.

Netflix Ad Sales VP Peter Naylor Shockingly Exits Streamer

TV Upfronts By Bill Bradley July 18, 2024

Naylor joined the company in 2022 ahead of its ad tier launch.

Google and NBCU Surprisingly Partner to Power the Olympics With AI

Sports Marketing News By Bill Bradley July 18, 2024

Google, NBCU and Team USA are bringing AI to power the Olympics.

Exclusive: Crunchyroll Rolls Out New Brand Refresh Ahead of Comic-Con

Streaming & OTT By Ethan Alter July 18, 2024

Crunchyroll’s brand refresh encompasses a new logo, glyph system, patterns, textures, mnemonic sounds and a whole new font.

The Bear Isn’t Just a Comedy; It’s the Most Dominant Comedy Ever After Emmy Nominations

Awards & Honors By Saleah Blancaflor July 17, 2024

The Bear and streamers dominate the Emmys.

What to Know About Warner Bros. Discovery’s Latest Layoffs

TV Upfronts By Bill Bradley July 17, 2024

Warner Bros. Discovery is laying off nearly 1,000 employees across its portfolio.

Here’s What NBCU Is Charging for the First Programmatic Olympics

TV Upfronts By Bill Bradley, Catherine Perloff July 17, 2024

Through a partnership with The Trade Desk, NBCU has three different offerings for Olympic programmatic inventory.

Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses

TV Upfronts By Saleah Blancaflor July 17, 2024

Paramount Ads Manager is using AI to help smaller businesses break into TV.