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Google’s AI-powered search tool, formerly Search Generative Experience, is now available widely in the U.S., with a global rollout following soon, CEO Sundar Pichai said at Google’s I/O conference held in Mountain View, Calif., Tuesday.
That’s not great news for publishers, which have seen a substantial decline of up to 60% in organic search traffic, translating to an estimated $2 billion loss in ad revenue within Google’s pilot version.
Now rebranded as AI Overviews, Google’s AI search engine has processed billions of queries over the past year, offering fact-driven summarizations and pushing publisher link placements to the bottom, prioritizing summarized content over publisher websites.
To try and maintain search traffic and revenue in an era of generative AI search, publishers are striking deals with rivals like OpenAI—which has an AI-powered search engine pending—to incorporate...
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