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The legacy publisher Field & Stream, which was spun off from media company Recurrent Ventures in January, is capitalizing on its brand equity through a slate of novel brand licensing initiatives under its new ownership.
Beginning this year, the company that now owns the editorial title, Field & Stream IP LLC, will lend the Field & Stream branding to between 20 and 25 newly built or converted hotels across the country, according to president Doug McNamee.
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