Effie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’
As Tinder’s first global work, the ads didn’t shy away from the app’s hookup rep, but showed that connections made there can lead to something more meaningful.
Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements
The number of companies advertising on X dipped 11% year-over-year, from nearly 12,000 in 2023 to 10,600 in 2024.
Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
TikTok's user growth, especially among younger people, is flagging.
Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Not all brands are eager to join TikTok Shop precisely because the platform controls the pricing of product discounts.
Unifying Brand and Performance Marketing With Meta
Insights from CMO Alex Schultz on why all marketing is performance-based.
Elon Musk’s Advertiser Apology Tour Begins at Cannes
Elon Musk took a softer tone with advertisers at Cannes Lions as he tried to win back brands that had fled X.
Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called (Naturally) Performance+
Pinterest is introducing Performance+, its version of AI-powered media buying tools similar to Meta Advantage+ and Google Performance Max.
Spotify’s Biggest Campaign Since ‘Wrapped’ Is Deeply Personal and Relatable
Spotify's largest marketing campaign since Wrapped is similarly personalized and data-driven.
TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown
In just nine months since it hit the market, TikTok's in-app shopping tool has given top beauty retailers a run for their money.
Disillusioned DTC Brands Reject Walled Garden Measurement
Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.
5 Reveals From Google’s Leaked Search Docs
A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine.
Snapchat Bolsters Lower Funnel Tools for Performance Marketers
The social media platform is also launching state-level political targeting.
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok has added tools to make it quicker and easier for marketers to create relevant ads on the platform.
Google Expands Advertising Into AI Search Engine
At Google Marketing Live, the search giant shared its vision for an AI-enhanced ad experience, though was light on details about media buying.