Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital transformation in your business. Customer data platforms (CDPs) have become an essential asset and marker of innovation in this space. However, many brands remain unsure of how to best leverage these tools to drive growth and revenue.
Discover the top five CDP use cases with BlueConic customer success managers Casey Deck and Stèphanie van der Waard. You’ll find out:
- How to build robust first-party data assets
- Ways to deliver experiences that truly resonate with customers
- Strategies to execute cross-channel and direct-to-consumer initiatives
See all upcoming ADWEEK webinars.
Speakers
Casey Deck
Senior Customer Success Manager, BlueConic
Stèphanie van der Waard
Customer Success Manager, BlueConic