WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers
Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…
WFA member benchmark on centralising marketing assets and resources into a singular platform
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA benchmark on upskilling marketing teams on the topic of generative AI
The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
