About
Articles by Lorna
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Priming the Human Search Engine - a framework for building distinctive assets
Priming the Human Search Engine - a framework for building distinctive assets
By Lorna Hawtin
Activity
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Let's take a moment to say a huge congratulations to our Founder and ECD Trevor Robinson OBE Robinson who received an honourary fellowship from…
Let's take a moment to say a huge congratulations to our Founder and ECD Trevor Robinson OBE Robinson who received an honourary fellowship from…
Liked by Lorna Hawtin
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Top 'In-Store Experience' Stories from June "A number of retailers (and brands) unveiled store initiatives and enhancements in June. Some notable…
Top 'In-Store Experience' Stories from June "A number of retailers (and brands) unveiled store initiatives and enhancements in June. Some notable…
Liked by Lorna Hawtin
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An exciting summer ahead as we move into our new, state of the art Science and Engineering Building. 🤩
An exciting summer ahead as we move into our new, state of the art Science and Engineering Building. 🤩
Liked by Lorna Hawtin
Experience & Education
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ZEAL Creative Limited
View Lorna’s full experience
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Licenses & Certifications
Volunteer Experience
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Dog Walker
MANCHESTER AND DISTRICT HOME FOR LOST DOGS LIMITED
Animal Welfare
Taking out dogs for a few moments of precious freedom
Publications
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Marketing Effectiveness in the digital age
Thinkbox / Google
See publicationPanel discussion chaired by Mark Earls discussing the outcomes and out-takes from Binet and Field's latest dive into the IPA databank looking at marketing effectiveness in the digital age. An event held as part of the IPA's EffWeek and staged in partnership with Google and Thinkbox
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Unpicking the extravert ideal in Adland
Berlin School EMBA Thesis
See publicationDoes a culture of charisma and collaboration impede the value creation potential of introverts in the UK's creative industries?
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Forbes, Campaign, Adworks, Admap, IPA, Manchester Evening News
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Courses
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Accounting and business valuation
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Business strategy
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Creative leadership
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Economics
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Financial Planning and Budgeting
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Google Brand solutions masterclass
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Innovation
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Leadership communication
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Organisational energy
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Suicide prevention
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Talent Management
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Talent management and the creative career
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Honors & Awards
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Sir John Hegarty Scholdarship to the Berlin School of Creative Leadership
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Languages
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Get along french
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Organizations
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IPA
Member of the Effectiveness Leadership Group
Recommendations received
9 people have recommended Lorna
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I wasn’t sure what I would make of my first trip to Cannes this week but I had an amazing time. Any festival that allows you to see Cantona, Rory…
I wasn’t sure what I would make of my first trip to Cannes this week but I had an amazing time. Any festival that allows you to see Cantona, Rory…
Liked by Lorna Hawtin
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