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GDC rollcall! Who's up for catch-ups/coffees/cocktails/very serious business? Imogen Calypso Mellor and I are there, and you already know we'll come equipped with cute presents from YRS TRULY 🤝
Hi! We’re YRS TRULY, a very nice full-service creative agency connecting gaming brands with new audiences. We're the only B Corp certified gaming agency in the UK (and possibly in the world!) – our work has been recognised by The Drum, Content Marketing Institute, UK Social Media Awards and UK Agency Awards 🫡
External link for YRS TRULY
18-22 Ashwin Street
London, England E8 3DL, GB
YRS TRULY reposted this
GDC rollcall! Who's up for catch-ups/coffees/cocktails/very serious business? Imogen Calypso Mellor and I are there, and you already know we'll come equipped with cute presents from YRS TRULY 🤝
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I love the games industry but it's a tough one to break into, especially if you come from a working-class background. But! We have people like Declan Cassidy and Brandon Cole at Into Games trying to change this. They just need to raise £100K to make it happen. Game Plan 2024 lays out a full roadmap for building a fair and equitable pathway into the UK games industry this year – but they need support from the sector to make that change possible. We've donated as YRS TRULY, and would love to see others lend them support, whether by donating or by spreading the word! More about their plans: gameplan2024.intogames.org
Our Imogen Calypso Mellor will be hosting a panel at Roundhouse Trust in March – get your tickets here: https://lnkd.in/gCNXfjEu 🫶
So delighted to say I'm doing a talk at Roundhouse later this year aimed at turning skills you learn in and around the gaming sphere into a career! Gaming as a kid and teenager supported a career into the industry and helped me develop a variety of skills which have gone on to prove very useful in my adult life. I'm looking forward to talking to my panelists about how the medium supported their professional journeys too! Can't wait to host this in March! ✨ ✨ ✨ (Strangely full circle moment for me too as my first gig was seeing Linkin Park at the Roundhouse many years ago so doubley exciting 🌟 ) https://lnkd.in/gUeXPF2E
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Still can't quite believe it, but I was one of MCV's 30 under 30 this year! 🎉 I'm incredibly grateful to everyone who nominated me, or has supported me over these past 4 years (ish!) in the industry. Although it can be tricky sometimes to feel you're doing enough, small moments like this can remind you that you belong, and you're actually kinda smashing it! luv u YRS TRULY. thanks for everything, team x
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Founder and MD at YRS TRULY, a very cool (and nice) multi-award-winning gaming marketing agency. UK Agency Awards Independent Agency of the Year 2023.
Unlike most companies our size, we have an office (and treat it with love, even if it's currently covered in boxes). It may seem a bit counterproductive given that most of our work is done remotely, but we have a very good reason for it: our sendouts, which are all produced in-house! We want to create a cooler, smaller-scale and more sustainable alternative to standard influencer gifts, and I'm feeling particularly proud of this recent sendout we've created for Blasphemous II and Erika Beukes at Team17 Group PLC. We worked with small, local producers to create something really special. All custom made, packed in our office, hand-sealed with wax, with minimal waste. We hoped to do justice to the stunning art and moody atmosphere of Blasphemous: there's a box that opens like a shrine, bespoke prayer candles, dried flowers and pixel prints. Though some partially-recycled bubble wrap was unavoidable, we used jute and straw to secure smaller items in transit instead of opting for plastic moulds to hold them in place. If you want to hear a bit more, this case study is now up on our website – and give Blasphemous II a go, it's currently 20% off on Steam! 🫡 https://lnkd.in/ebtj94UY
Founder and MD at YRS TRULY, a very cool (and nice) multi-award-winning gaming marketing agency. UK Agency Awards Independent Agency of the Year 2023.
As fossil fuel companies increasingly try to encroach on the games industry, it's more important than ever for gaming agencies to take the Clean Creatives pledge and firmly decline to promote polluters. I really really urge all my friends and colleagues in the gaming marketing space who have the option to do so to sign the pledge and decline any future contracts with fossil fuel polluters. If you're on the brand side, you can still take a stand by excluding fossil fuel-promoting agencies from your briefs. Sign here: https://lnkd.in/dSVrtJBp https://lnkd.in/dTdjUw2B
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Creative Director at Curve Games | Creative Impact Winner 2022 MCV DEVELOP Women in Games | Women in Games Ambassador at WIGJ | SpecialEffect Ambassador
The fourth instalment of For the King II's Book of Lore series... let's talk Weapons and Loadouts! Credits: Video editing by Angel Rodriguez VO from Siân Ottilia Hutchinson at YRS TRULY #curvegames #forthekingII #bookoflore