'Woke’ has become a term that follows Gen Z like a bad smell. Whether it’s in the form of an unfavorable headline, a push notification about the latest iteration of activism or a thinly-veiled social media dig, this word has bred a generational divide. This report asks the question that every marketer is desperate to ask, but hesitant to voice: Are Gen Z going to cancel me? 👀 We share exclusive data – some of which may surprise you, and give you actionable insights into what the future of activism looks like for a generation labeled ‘the change makers of tomorrow’. What are you waiting for? Download your copy now. 👇🏼 https://lnkd.in/eJXYdWUM #Activism #GenZ #CancelCulture
Pion
Advertising Services
London, England 97,488 followers
Expand your customer base and supercharge sales with full-funnel insights, advertising and verification.
About us
Formerly Student Beans. Your ticket to next-level growth. Since 2005, we’ve uniquely built our expertise to help brands better understand, engage and grow loyalty with students, Gen Z, and other strategic consumer groups. We combine insights, advertising and verification across a range of strategic consumer groups to accelerate your growth on campus, in-store and online. Understand, engage and grow with a single partner. You’re in good company. We’re trusted by over 1,000 brands in more than 100 countries.
- Website
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www.wearepion.com
External link for Pion
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2005
Locations
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Primary
30a Highgate Road
Unit A Piano Yard
London, England NW5 1NS, GB
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8 Chester Street
Chatham Mill
Manchester, England M1 5GE, GB
Employees at Pion
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Jason Tritton
Head of Platform at Pion
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Aaron Chandler
Business Development Manager at Pion. Since 2005, we’ve uniquely built our expertise to help brands better understand, engage and grow loyalty with…
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William Harris
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Jenny Crawford FCIPD
Innovative and creative senior HR leader offering a strong combination of strategic thinking and operational capability.
Updates
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Why should brands include reviews in their advertising? 👀 We recently caught up with Ben T. from Trustpilot to talk all things reviews in a recent webinar. Hear what he had to say about how reviews could be the secret to capturing Gen Z's attention online... Catch the full webinar on demand now: https://lnkd.in/eGPAjEuu #GenZ #Reviews #Trustpilot
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Pion reposted this
Recently, I was lucky enough to attend the Youth Marketing Strategy 2024 event on behalf of the Kids Engagement Team at the LEGO Group, hosted at the amazing The Truman Brewery in London. The key learnings over the two days: 🧠 A total of 22-sessions attended, taking a deep-dive into the life of Gen-Z's in 2024, tackling a variety of topics including trends and culture, innovation, digital marketing and social media. 📢 An introduction session from host Richard Jackson sharing exclusive insights from the Pion 2024 Youth Trends Report and Gen-Z Pulse Tracker. 💡 An incredible panel of speakers including James Wallis, Oliver Yonchev, Grace Miller and Pollyanna Ward who discussed the role AI is playing in their marketing strategies, the impact across social, e-commerce and creators, and what it means for Gen-Z. ⚽ An inspiring panel of speakers including Claire Cronin, Izzy Trimble, Vic Miller and Yvonne Harrison who shared a spotlight on bringing the women's game to next gen fans and how brands can tap into this audience (a personal highlight of mine!!). 💯 An interesting session from Leila Fataar and Daniel Richmond discussing fan culture, how it drives meaningful connections, the do's and don'ts for credible brand management and how to win on social. ⭐ An exciting session from Anil Ramjiani and Sian Rider discussing Gen-Alpha, the new kids on the block, and why listening to kids is an important business strategy.
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Gen Z & the AI debacle 🤖 In this report, we share key data on the state of AI in 2024. We unpack... 👉🏼 Gen Z’s attitudes towards AI and its impact on their future 👉🏼 How generative AI is impacting human interactions 👉🏼 Key insights on what the future of advertising is in a world dominated by AI 👉🏼 Thoughts from industry leaders from Snap Inc., Hypebae, BrighterBox and Sylvi Ready to get stuck in? We thought so... Download the report now: 🔗 https://lnkd.in/eGPfUBwN #AI #GenerativeAI
Report: Gen Z & the AI debacle | Pion
wearepion.com
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The top digital trends Gen Z is embracing in 2024 👀 In our latest blog post, we discuss the emerging digital platforms: beyond the TikTok-sphere, whether there is scope for marketing on BeReal and how brands can adapt their marketing strategies to align with the latest #GenZ digital trends. Read the full blog post below to find out more... 🔗 https://lnkd.in/e6hMXyjd #DigitalTrends #TikTok #BeReal
The top digital trends Gen Z is embracing in 2024 | Pion
wearepion.com
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When times are tough, the youth get nostalgic! 📀 📻 🎞 #GenZ are shooting on film, vinyl records have reached their highest levels of sales since 1990, films from the 2000s are having a renaissance moment on TikTok, and flip phones are back en vogue. In our latest report, we explore the new iterations of nostalgia. We look at how it's manifesting in #culture and what has driven this prevalence. Finally, we'll share actionable takeaways into how brands can tap into what has quickly become a booming business. Download your copy today: https://lnkd.in/eWqFZPYU #Nostalgia #MarketingTrends
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Our YMS events are the perfect opportunity to get your brand in front of thousands of senior marketers. Here's a glimpse into the numbers from our 2024 events 👀... > 2430+ Registrations > 900+ Leads captured > 19,600+ LinkedIn impressions > 2,000+ Instagram reach > 86% YMS app adoption Want to get involved in the largest youth marketing event in the world? Get in touch today to find our about partnership opportunities. https://lnkd.in/eE4XRJcf #YMS #SponsorshipOpportunities #Events
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We are very excited to announce that YMS NYC 2025 introduces a brand new advisory board made up of some fantastic industry professionals. 🙌🏼 A very warm welcome to... Michael Akkerman, Chief Business Officer at Digital Turbine Emmy V., Influencer Talant Manager at EHV Consulting Gary J. Nix, Founder and Chief Strategy Officer at the brandarchist: a strategy, design + change consultancy Joel Martin, Senior Vice President at FUZE Technology Charu S., Brand, Marketing and Product Strategy at Flywheel Strategy Have you got your tickets to YMS NYC 2025 yet? What are you waiting for, get yours today! 🎟️ https://lnkd.in/eqQ5HkXg #YMS #YMSNYC #AdvisoryBoard
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How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024 📅 Join us on 24th July at 4:00PM BST where our very own Izzy Hall will be joined by panelists Ciara O'Sullivan, Germana M. and Samantha Bibby. We will be discussing Gen Z’s spending habits, attitudes and approaches to BFCM. The impact of the cost-of-living crisis and how your brand can capitalize on Gen Z’s spend. 💰 We will also delve into some success stories and case studies within the session. Sign up below to save your spot! #BFCM #BlackFriday #Cyber #Webinar
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Missed our recent webinar with Trustpilot? Fear not, you can catch up on-demand! Richard Jackson from Pion was joined by Ben T. and Stephanie Gillies to discussed the importance of feedback for brands wanting to stay at the top of their game, and much more. Watch now: 🔗 https://lnkd.in/eGPAjEuu #Webinar #Trustpilot #CustomerFeedback