How do you get families to focus on children's eye health this summer? Bring some eye test fun to summer holiday days out...
Our research showed 1 in 4 kids have never had an eye test. So how do you put children’s eye health on parents’ radars? Create something unmissable that both parents and children can’t ignore. Introducing Specsavers' Eye Screen Van. Popping up on London’s South Bank and The Royal Botanical Garden in Edinburgh, the van was equipped with ice lollies and visual screeners to help identify any potential eyesight problems in children and prompt parents to book an eye test. It’s taken a good few months to plan and deliver this campaign for Specsavers but all worth it when the coverage starts coming through and is packed with photos from the events plus our video. Thank you to our brilliant clients for letting us have a bit of fun with this one, while of course still delivering an important message, and the team who pulled it off. Nicola Gibbons Emily Reed Lisa Hale Victoria Simpson - Clarke Katherine Arnull Alex Wood Elliot Riordan Emily Davis Dean Ismail Paul Andrews Jess Moore Golin London Virgo Health #EyeScreenVan #kidseyehealth #kidseyetests https://lnkd.in/e_ss-2YF