Just like post-boom Tokyo in the 1990s, the Chinese are embracing value for money and mix-and-match. That’s bad news for Europe’s fashion empires, writes Shuli Ren. Read more https://lnkd.in/gw56B9-f
The Business of Fashion
Technology, Information and Media
London, Greater London 845,453 followers
About us
The Business of Fashion (BoF) is a next generation fashion media company conceived for today's global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry and is an indispensable resource for fashion executives, creatives, students and entrepreneurs in over 200 countries. Today, the BoF team numbers more than 100 people in London, New York, and Shanghai. Overseeing; the BoF 500 - an annual list of the people shaping the global fashion industry, BoF Careers - the global marketplace for fashion talent, VOICES - an annual invitation only event for fashion’s leading thinkers and innovators, BoF Professional - a members only community, BoF China - a Chinese language edition, and BoF Education - fashion’s platform for online learning.
- Website
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http://www.businessoffashion.com
External link for The Business of Fashion
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Specialties
- fashion, luxury goods, retail, news, blogging, insights, luxury, fashion business, and opinion
Locations
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Primary
23 - 31 Great Titchfield Street
London, Greater London W1W 7PA, GB
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New York City, NY 10013, US
Employees at The Business of Fashion
Updates
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J.Crew was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory. Read more https://lnkd.in/gtv2KS25 #Paris2024
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A Swiss court has dismissed Hermès heir Nicolas Puech’s claims against his former wealth manager over the alleged loss of his fortune, leaving the fate of his significant stake in the luxury brand uncertain. Read more https://lnkd.in/gzXNPT4X
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Inditex chairwoman Marta Ortega’s MOP Foundation is bringing The Metropolitan Museum of Art's 2017 exhibition on the photographer to A Coruña in November. Read more https://lnkd.in/eprijMrE
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The Central Saint Martins-trained designer, known for his eponymous womenswear label DAVID KOMA LONDON, succeeds Walter Chiapponi, who stepped down after one season. Read more https://lnkd.in/e2C7wSk6
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Looking for a new role in fashion? Hugo Boss, Fred Perry, Safiyaa and more are hiring: Head of Global Product Management BOSS Womenswear at Hugo Boss: https://lnkd.in/eyjUjt37 Fred Perry: https://lnkd.in/eRS6WFTC Safiyaa: https://lnkd.in/e9qTjpuA #Careers
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There are more ways than ever to reach consumers, from art to film to sports to music, and more brands competing for attention within them. In a fragmented media landscape, audiences have split into a constellation of niches, leaving fewer opportunities to capture the attention of the masses. Fashion businesses are deepening their ties to intersecting cultural forces in part because they can no longer bank on name recognition or the right location in the mall to draw customers. Every brand is now in direct competition for shoppers’ attention online, and attempting to outspend rivals with social media marketing and paid search results is rarely successful in the long run. Prospective customers have learned to tune out the constant bombardment of advertising on their Instagram feeds and there’s always someone willing to spend more on online advertising. BoF's case study 'How to Create Cultural Moments on Any Budget' breaks down the strategy that goes into creating a cultural moment that stands out, captures consumer attention and leads to a meaningful lift for a brand. https://lnkd.in/e4YWWcHN
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Sexual wellness company Hello Cake is tackling the oft-neglected category of female sexual health, hoping to position itself as a leader in the pleasure category. Read more https://lnkd.in/ezAEM6VG #SexualWellness
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Andrew Keith piloted Selfridges during a sale to Thailand’s Central Group, as well as navigating Covid-19 lockdowns and a struggling UK luxury market. Read more https://lnkd.in/eMupsAZ5
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Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector’s biggest groups reported falling sales. Read more https://lnkd.in/ePUry3uv
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