Mother of Pearl

We know that us brand accounts can occasionally–okay, maybe even often–be guilty of talking about ourselves too much. Which is why we're elated to share that this is now an Amy Powney fan account. Amy is a friend of The Flock, an inspiration to our team (and many others), and a trailblazer in sustainable fashion. So, it just makes sense to pause our usual self-indulgence to applaud her. Amy joined Mother of Pearl as an assistant in 2006 and quickly worked her way up to become the brand’s Creative Director and owner. Known for it’s no-frills aesthetic and impressive sustainable credentials, the brand has dressed everyone from Paloma Faith to Gwyneth Paltrow. In 2022, the documentary Fashion Reimagined came out, detailing Amy’s quest to design a completely sustainable collection from field to finished garment. We sat down with her to discuss her professional journey, where she finds inspiration, and what brands she's keeping an eye on, so that you can join us in fangirl-ing over this dear friend of ours.

Four years on from making the documentary Fashion Reimagined, which followed Mother of Pearl creative director Amy Powney as she strived to create a truly sustainable collection, the designer explains how the premium womenswear brand’s environmental efforts have evolved. Read more by clicking below. #MotherofPearl #sustainablefashion #fashionnews

Four years on from making the documentary Fashion Reimagined, which followed Mother of Pearl creative director Amy Powney as she strived to create a truly sustainable collection, the designer explains how the premium womenswear brand’s environmental efforts have evolved. “The exciting thing in sustainable fashion is the investment seems to be going into start-up ventures trying to solve circularity, or recycled polyester, or plant-based leather. So I’m excited for all the new innovations coming in.” Read more by clicking below. #MotherofPearl #sustainablefashion #fashionnews

We’re delighted to share we'll be hosting our second HOUSE OF MOP pop-up supported by TENCEL™ Tuesday 14th May–Saturday 18th May  Allbright Members Club ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop our Core and Summer collections at our exclusive five-day shopping event, curated by creative director Amy Powney. Entry is free you just have to reserve your spot!  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can also join us for a special screening of #FashionReimagined followed by a short Q&A with Amy, moderated by Scott Wimsett Tuesday 14th May at 6pm. Tickets include a glass of bubbles, canapés, and 10% discount at our pop-up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Book your tickets here: https://lnkd.in/gfY8hh25..

🌿 Loved this eye-opening interview with Amy Powney, Creative Director at Mother of Pearl, discussing the urgent need to reshape narratives around clothing's origin stories and the call for sustainability in fashion. 💭 Reminded me of her captivating Ted Talk from last year, advocating for a more mindful approach to consumption. 📽 Watch her TED Talk here: https://lnkd.in/eu27TnWD Let's stand with Amy in shaping a more sustainable and responsible fashion industry! 🌍💚 #Sustainability #FashionIndustry #EnvironmentalResponsibility #TEDTalk #leadership

Can't wait to host Tiffanie Darke Efrata Tadesse Eshita Kabra of By Rotation and Esther Knight Fanfare Label in a fascinating discussion, this Wednesday. The panel follows a special screening of Fashion Reimagined - the inspiring story of Amy Powney Mother of Pearl's journey to create one of the world's most sustianable fashion brands - to celebrate the launch of the University of Westminster's new course in Sustainable Fashion We will be discussing the joyful alternatives to the rush of new fashion and how students can contribute to the change. Doors open 6pm. https://lnkd.in/eE9_X8ch

In Lisbon soon for a screening of #FashionReimagined - creative director Amy Powney will join too, hope to see you there 💚 https://lnkd.in/dZsuW8aK

Thrilled to share our Creative Director #AmyPowney has won the Fashion Designer category of the Country & Town House Sustainability Awards 2024 🤍 Thank you to all the judges and the first B-corp certified glossy for this honour! #MotherOfPearl #sustainablefashion #ethicalfashion

Thank you Atmos Magazine and Daphne Chouliaraki Milner for interviewing our creative director #AmyPowney about why we need to understand the ages-old histories of raw materials, and the link between fossil fuels and fashion, in order to reframe our relationship with clothes for the better. 

"If your feminism doesn't include the women who made your clothes - it is not feminism" - Grace Forrest of Walk Free talks about eradicating modern slavery, how it impacts the fashion industry, and what solutions we can implement to drastically reduce the numbers of people living in modern slavery in our latest interview. Read the full article here: https://lnkd.in/esfDWveA