💡 In today’s world, data privacy is business critical. But instead of seeing it as a challenge, organizations should see it as an opportunity to build a competitive advantage. Discover how Lenovo is using data privacy as a catalyst for innovation and greater marketing performance in this conversation between InfoSum’s Kate Blaxill and Lenovo’s Jesh Sukhwani. Kate and Jesh dive into Lenovo’s global first-party data approach and how it is harnessing the full power of its data to drive marketing performance while guaranteeing privacy. Watch here: https://hubs.la/Q02x3CXt0 Adwanted Events #InfoSum #DataCollaboration #FOB #FoBrands
InfoSum
Software Development
London, England 10,354 followers
Reclaim your data destiny. Build better customer experiences.
About us
InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network. InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum has offices throughout the US, UK, Europe, and Australia. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly expanding client base.
- Website
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https://www.infosum.com/
External link for InfoSum
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Advertising, Marketing, MarTech, First-Party Data, Customer Data, Data Privacy, Identity Resolution, Insights, Decentralization, Data Analysis, Data Normalization, Differential Privacy, GDPR, Data Collaboration, and Data Clean Room
Locations
Employees at InfoSum
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Nick Henthorn
SVP Sales, Europe at InfoSum
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Rob Clayburn
Lead Front End Software Engineer @ InfoSum | Expertise in Redux.js, TypeScript
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Steve Silvers
EVP Global Creative, Media & Ecosystem @ Kantar (a Bain Capital company) | Podcast Co-Host | AI & Privacy Evangelist | Transformational Leader |…
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Brian Lesser
Chairman and CEO at InfoSum
Updates
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🚀 We’re hiring! If you’re passionate about data privacy and would like to help us deliver cutting-edge technology for secure data collaboration across the advertising ecosystem, we’d love to hear from you. We’re currently hiring for: 👉 Solutions Engineer (UK) 👉 Solutions Engineer (US) Join us in shaping the future of data collaboration today! Find out more about each role and apply here: https://hubs.la/Q02hJk2_0 #InfoSum #DataCollaboration #TechJobs #JobsInTech #Careers
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🏳️🌈 🏳️⚧️ Pride Month may be over for another year, but reaching LGBTQ+ consumers is important all year round. Alyssa Boyle of AdExchanger spoke to industry experts, including InfoSum’s SVP Marketing and Communications, Ben Cicchetti, about how advertisers can successfully market to the community while using data responsibly, ethically, and securely. “An advertiser can also match its first-party data with the aggregate information they get from media companies, including data about content consumption habits – so long as no information leaks that can be used to reidentify individuals. That’s where [targeting] personalization crosses the line from cool to creepy.” Hear more from Ben as well as BA Diversity Media Inc's Christopher Kenna and Revry’s Damian Pelliccione: https://hubs.la/Q02FyzGL0 #InfoSum #DataCollaboration #LGBTQ+ #Pride
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🎙 Looking for a Friday podcast listen? InfoSum’s Ben Cicchetti recently joined Justin Campbell on the Future Fuzz - B2B Marketing Podast. Tune in for an engaging discussion where Ben delves into his passions and offers valuable insights on: 🔐 The importance of data privacy 🚀 The power of first-party data 💡 Data cleans rooms and common use cases 📈 The evolution of content marketing and why it’s crucial in the B2B space 🏳️🌈 🏳️⚧️ LGBTQ leadership and the impact of inclusivity in business 🎧 Listen here: https://hubs.la/Q02Fq8NS0 #InfoSum #DataPrivacy #FirstPartyData #LGBTQ+ #Leadership
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We’ve had a fantastic time at MAD//FEST LONDON this week! Retail media was a big theme throughout, and we were thrilled to be joined on stage by our partner Tesco Media and Insight Platform yesterday to delve into the world of retail media. InfoSum’s Kate Blaxill spoke to Stephen Shepherd about retail media’s evolution from its origins and how data collaboration opens up exciting new opportunities for advertisers to deliver powerful marketing across the entire funnel. See you next year MAD//FEST! Marina B., Ben Cicchetti, Marion Dacquin, Norah A. Hannel, Nick Henthorn, Cara Hoenkhaus, Emily Brotherwood, Lucas Pickett, Kunbi S., Asim Zafar. #InfoSum #MADFest #MADFest24 #DataCollaboration #RetailMedia
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💡 Data usage often creates a tug-of-war between CMO and CTO priorities. But what if both could achieve their goals simultaneously? Alignment can be challenging but is a crucial step for better business performance. CMOs need access to first-party data to power high-performing marketing strategies, while CTOs must ensure data security, privacy, and compliance. In our latest blog, Marina B. explores how data clean rooms bridge the gap between CMO and CTO priorities, enabling powerful data-driven marketing that prioritizes consumer privacy and data security. Read more: https://hubs.la/Q02FmvYj0 #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy #CMO #CTO
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With cookies disappearing and privacy regulations ramping up, how can marketers safely access the crucial audience insights they need to deliver relevant experiences? As traditional data sources fade away, marketers are turning to first-party data collaboration to understand consumer behavior and achieve 360-degree customer views. Check out our data collaboration playbook for insights to discover five ways to deliver actionable insights. Learn how to: 💡 Build richer audience profiles 📺 Transparently identify the best media placements 🖌️ Inform marketing and creative strategies 📈 Future-proof measurement 🎯 Unlock strategic business insights Get your playbook today: https://hubs.la/Q02F3lVR0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData
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“The day I saw that out-of-home advertising were gaining traction in programmatic, is kind of the day that I understand that this isn’t all about targeting, all about frequency capping. It’s more about pipelines, more about efficient processes.” In the latest episode of #IdentityArchitects, Ben Cicchetti sat down with Christer Ljones, Director of Advertising Data Capabilities at Schibsted, to discuss the advertising ecosystem, the open web, retail media, and more. 🎧 Listen on your favorite podcast platform - links in the comments. #InfoSum #DataCollaboration #Advertising #RetailMedia
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It’s that time again! 🤩 The InfoSum team is excited to be at MAD//FEST LONDON for the next few days! 👋 Come and say hello to the team at our picnic table (T28) in the MAD//Marquee to learn more about the world of first-party data collaboration, privacy-enhancing technologies, and data clean rooms. 🏆 While you’re there, have a go at our BrickMatch challenge for a chance to win a Lego DeLorean! Not there today but want to meet with the team in the next couple of days? Connect with us here: https://hubs.la/Q02CNfbm0 Asim Zafar Emily Brotherwood Kate Blaxill Nick Henthorn Ben Cicchetti Cara Hoenkhaus #InfoSum #MADFest2024 #MADFest #DataCollaboration
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“Data protection is not a “nice-to-have”. Privacy-enhancing technologies should be standard for every company that works with personal data.” The true cost of data breaches and misuse scandals goes far beyond regulatory fines. Brand reputation and consumers’ hard-earned trust are on the line. It’s imperative to prioritize data privacy and protection. Speaking to it-daily.net | IT-Verlag GmbH 🇩🇪, InfoSum’s CTO, Alistair Bastian, explains why privacy-enhancing technologies are a win-win for businesses and consumers: https://hubs.la/Q02DSdvd0 #InfoSum #DataCollaboration #PrivacyEnchancingTechnologies #DataCleanRooms #DataPrivacy
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