We’ve had a fantastic time at MAD//FEST LONDON this week! Retail media was a big theme throughout, and we were thrilled to be joined on stage by our partner Tesco Media and Insight Platform yesterday to delve into the world of retail media. InfoSum’s Kate Blaxill spoke to Stephen Shepherd about retail media’s evolution from its origins and how data collaboration opens up exciting new opportunities for advertisers to deliver powerful marketing across the entire funnel. See you next year MAD//FEST! Marina B., Ben Cicchetti, Marion Dacquin, Norah A. Hannel, Nick Henthorn, Cara Hoenkhaus, Emily Brotherwood, Lucas Pickett, Kunbi S., Asim Zafar. #InfoSum #MADFest #MADFest24 #DataCollaboration #RetailMedia
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Tomorrow, at the Retail Media Summit in Chicago, explore the future of measurement with insights from Mark Rose from TransUnion and Prabhpreet Sidhu of Mars United Commerce. This is a session you won't want to miss. #retailmedia #measurement #retailmediasummit
Looking forward to partnering with Prabhpreet Sidhu of Mars United Commerce for our RMN Guild workshop next Wednesday 6/26 on retail media measurement. Excited to delve into the current state of measurement, best practices, and the future state that will enable the industry to drive long-term growth. #retailmedia #measurement #retailmediasummit
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🥽 Discover the potential of scaling VR for enhanced consumer engagement 🥽 Join the VR/AR Association (VRARA) Retail Forum 2023, where VRdirect Managing Director Carsten Lackner will dive into the transformative world of #VirtualReality in retail in a session. Learn how our intuitive SaaS solution empowers brands to reimagine the shopping experience and drive customer intimacy. Learn how T-Mobile and Creditplus Bank have successfully used VR to increase interaction with their customers and build brand loyalty. 🔊 👉 Register here: https://lnkd.in/epMnYQcy #virtualreality #vr #metaverse #innovation #technology
We expect 1000+ people, and additional speakers confirmed for our annual Retail Forum https://lnkd.in/eTNbkw5E include Carsten Lackner Glauco Orlandi Sarah Ennis Matteo Esposito #VRARA #retailers VRdirect 3F-Lab Intergalactic Agency Inc. Invrsion #commerce #gap #mattel #barbiethemovie #emergingtech
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The CES #CSpace Studio featured interviews with industry visionaries—including our very own Kristi Argyilan—on the trends disrupting marketing and rapidly changing its future. Kristi Argyilan joined Consumer Technology Association’s James Kotecki for an insightful conversation on the evolving retail media landscape and the exciting developments at Albertsons Media Collective. 💡 “One of our core tenants of our brand is to come to the marketplace where the market is actually transacting and placing media buys. You’ll see us do more and more of what I call co-op garden ways of operating. Instead of creating a garden where you can check in but you can’t check out, we operate more from an open platform — where is the market already operating and how do we integrate into what they do. Criteo is one of those key partners that a lot of the industry already transacts off of, and now they have access to our inventory on our website and our app. Criteo is scaled and we’re seeing immediate great results in terms of more buyers being able to buy more of our advertising assets.” - Kristi Argyilan 🎦 Watch the full interview: https://lnkd.in/dQw9nfRQ #RetailMedia #CES2024 #CES
Albertsons Media Collective's SVP, Retail Media, Kristi Argyilan, In The C Space Studio – CES 2024
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🌟 World Market x Theatro: Where Magic Meets Retail! 🛋️ Learn how World Market addressed communication gaps among store associates and management due to outdated internal systems. After partnering with Theatro, they connected every associate and reduced "walk-to-talk" time, making their in-store teams retail superheroes! 🦸♂️🦸♀️ Read all about it here: 🌐 #RetailInnovation #RetailTech
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Had an enlightening day at the Savant E-commerce event in Barcelona! 💼🌟 In today's business landscape, personalised experiences are key – it's all about gathering customer data, delivering tailored interactions and offering unique customer journeys. We delved into the nitty-gritty of this process, exploring the challenges we all face, such as budget constraints, resource limitations, and the need for seamless business integration. Learning from industry leaders at the Savant Events in Barcelona has been invaluable. The insights shared today will undoubtedly shape the way we approach personalisation, omnichannel marketing strategies and customer experience in our ever-evolving digital world. #Marketing #Ecommerce #SavantEcom #Personalization
It's roundtables afternoon here in Barcelona with Saba Group, Grup Ametller Origen and LedsC4 discussing industry challenges with our audience #eCommerce #savantecom
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Pinkvilla Masterminds: Presenting Episode 2 of this two part-series with Harish Iyer, Executive Vice President at Interactive Avenues! Join us as we delve deeper into the world of e-commerce and explore strategies for consumers, examine the impact of the pandemic on the e-commerce industry, and uncover even more insights from Harish's wealth of experience. #Pinkvilla #PinkvillaMasterminds
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The countdown to Black Friday has officially begun, and it's time to level up your pricing game for the biggest shopping extravaganza of the year. Here are two compelling reasons why you need to optimize your pricing strategy right now: 1️⃣ Data-Driven Decisions: In the fast-paced world of retail, data is king! With real-time insights and analytics, you can make informed pricing decisions. Know what your competitors are up to, monitor market trends, and adjust your prices on the fly to stay competitive. 2️⃣ Maximize Profits: Black Friday is the time when consumers are actively hunting for the best deals. Dynamic Pricing algorithms help you strike the perfect balance between maximizing profits and offering irresistible discounts. Don't leave money on the table—optimize your prices and watch your revenue soar! 📆 With Black Friday just around the corner, there's no time to waste. Start harnessing the power of #tgndata today and ensure your pricing strategy is primed for success this holiday season! Get Started Today 👉 https://bit.ly/3EDNhwJ #Retail #BlackFriday #PricingStrategy #DataDrivenDecisions #MaximizeProfits #DynamicPricing #CompetitionMonitoring
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Building & Implementing New Business Models for Retail | ex-Walmart, Firework | Writer, Author, Speaker | #1 Dad (according to my mug)
𝗧𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗮𝘀 𝗮 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗘𝗻𝗴𝗶𝗻𝗲 Few weeks back I had the honour of sitting down with Tameka Kee - someone of whom has this spectacular view of how all of the pieces in the #advertising industry will fit together to shape a much better future. In partnership with Beet.TV and Epsilon, we got to chat about: 📝 How the content to commerce strategy in #retail began as a high-cost, low-return effort to create stickiness, but how it will evolve into more of a 'discovery' engine 🎯 How there is potential for upwards of 100 retailers to play a viable role in retail media, yet brands can really only manage 6-10 independent retail media businesses - and what that means for the rest (this insight is from Steven Winnick's research at Coresight Research) 🙌🏼 How, as Tameka puts it, there is a need for an evolution in how brands and agencies and retailers work together. 🔐 The sacred nature of the relationship between merchants (traders), and brands I should note that I've evolved my thinking a little on the capacity of any retailer to capture its fair-share in this space with a baseline offering. I don't think that's true anymore. Yes, there is a baseline that anyone entering this space needs to get to - and most have not yet due to lack of investment or capacity to implement this new business model. But with a new retail media business seemingly popping up every day, retailers need to truly compete if they want to stand out (tech, people, positioning, offering, measurement, etc.). Really appreciate the invite Andrew Lipsman, Andy Plesser, Katy Charles, David Peterson and Joshua Dysart. And special thanks to the phenomenal Aran Hamilton from Vantage for the invite and partnership at Shoptalk.
Retail media networks are the new profit centers in a fragmented landscape, says Drew Cashmore, general manager of Adaptive Retail Group, in this interview at Shoptalk with Beet.TV contributor Tameka Kee. Special thanks to Epsilon for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eDgf95vs) and much more! #rmn #retailmedianetworks #commercemedia #shoppermarketing
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Self-Checkout is Dying. Hallelujah! — As it turns out, people value human interaction! Whether we're aware of it or not, we've been unwitting Guinea pigs in a mass laboratory experiment perpetrated by the retail industry: self-checkout. The good news? It's going away. However, the question still remains: How much longer? ⏳ ➡️ https://lnkd.in/e-bBq3mt #RetailInnovation #ShoppingCenters #RetailNews
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We’ve been diving into our BFCM data in our latest blog to see how the numbers stack up this year vs 2022 and against overall 2023 growth. 📈🛍️ See core performance benchmarks broken down by vertical, and see why more messages don’t necessarily mean more revenue 👀 🎁✨🚀 https://lnkd.in/eMsrdfWs #BlackFriday #CyberMonday #HolidayShopping #RetailBenchmarking 🌟
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