Creative Equals

Creative Equals

Advertising Services

London, England 6,779 followers

Our purpose is to create a fair, equitable society by delivering a return on inclusion for the world's top brands.

About us

We are a global award-winning equity, diversity and inclusion (DE&I) consultancy who partner with ambitious companies to build a new ROI: return on inclusion. This ROI matters to our people, business and planet. We focus building inclusive brands with four 'C's: 'Conscious Strategy and Systems, Capability Building, Creative Excellence and Community Impact.' We are trusted by the world's top brands, including McDonalds, PepsiCo, Mars, Philips, Reckitt and many more to embed inclusive brand strategy, all the way down to activation. For us, inclusion sits at the heart of innovation, product and service design, CX and insights and analytics. To do this takes inclusive leaders, which is why we specialise in building leadership capabilities. For us, DEI is only impactful when it is operationalised throughout your systems. Working with your current practices and processes, we build this throughout, including developing playbooks. Like to chat? Email: ali@creativeequals.org and we're here for all change-makers.

Website
http://www.creativeequals.org/
Industry
Advertising Services
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2017
Specialties
inclusive marketing , brand building , diversity and inclusion , sustainability , inclusive insights , influencer marketing , social media , training , and leadership skills

Locations

Employees at Creative Equals

Updates

  • View organization page for Creative Equals, graphic

    6,779 followers

    Applications for this year's Creative Equals Business programme are now OPEN! For all women, non-binary and non-gender conforming people who want to take that next step in their careers and develop their leadership skills. Link to apply in Helen James' post ⬇

    View profile for Helen James, graphic

    CEO at Forsman & Bodenfors

    Applications are now open for the 2024/25 Creative Equals Business programme. This is a leadership programme and community with the ambition and goal of giving women, non-binary and gender non-conforming people, the skills and network to step into and deliver exceptional leadership. We've now being running for over 5 years and have seen over 100 women through the programme which has been an absolute joy ☺�� Some of our most recent participants were gracious enough to say some lovely things the impact Creative Equals Business had on them. Have a quick read: “The rocket fuel every ambitious woman deserves to supercharge their goals, clarify their priorities, and step forward into their rightful spotlight, surrounded by an inspiring cohort cheering on your every move.” – Hayley Sivner, Head of Strategy, TBWA Manchester "Creative Equals Business is not like other management training courses. It's focused, honest, and empowering; backed by a team of inspirational advertising heavyweights who understand the challenges of being an aspiring female leader." – Aileen Rushton, Group Head of Creative, STV If you're stepping into a leadership role at a creative agency, media agency, brand, media owner or production company (or frankly any part of the creative industry), get in touch for more info or apply here today: https://lnkd.in/e7TqMEWj Applications close 19th August. Look forward to hearing from you soon 🤩 Shout out to our amazing sponsors StagwellAli Hanan, EMMA J MURPHY, Fiona B.

  • View organization page for Creative Equals, graphic

    6,779 followers

    Today marks three months since RISE 2024. It’s been amazing to see the impact and the conversations it has instigated across the industry - long may they continue! We're dedicated to delivering Return on Inclusion, for good and for growth, at a time when inclusion is more important than ever. Thank you to Alaina Crystal, Hannah Tompkins, Hung Nguyen and Dagmar Bennett FRSA for voicing it so well in this clip. #rise2024 #inclusivemarketing #marketingconference

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    6,779 followers

    National Inclusion Week is approaching, and our team are gearing up to deliver a range of inspirational talks throughout the week. Get in touch to reserve one for your team now. #nationalinclusionweek

    View profile for Ali Hanan, graphic

    What is your team doing for Nation Inclusion Week, September 23-27? Nothing planned? We've got you covered! We can bring you our famous deck: 'Why DE&I is WINNING as part of creative excellence', with all the work analysed from Cannes Lion. OR we can bring you the inclusive marketing 'business case' with fresh data and case studies. OR how to plan for 2030 audiences through the lens of DE&I... OR our signature 'unlock growth through understanding bias in marketing' - it's a game-changer. OR ask - we bespoke talks all the time. Be inspired with a talk from our team at Creative Equals. For your Tuesday feed, this killer article from Jerry Daykin

    Every brand should embrace inclusion, but there’s a business case too

    Every brand should embrace inclusion, but there’s a business case too

    marketingweek.com

  • View organization page for Creative Equals, graphic

    6,779 followers

    With almost daily news of new rollbacks to DE&I initiatives, along with societal division and changes to legislation, our stance is that today, inclusion matters more than ever. Brands have a role to play in social change - In fact, your audiences and employees expect brands to leverage their power, through inclusion, sustainability and material action. Investing in inclusion is imperative for brands, to future proof and thrive in a shifting social landscape. And progressive, inclusive marketing is for ALL brands. This is the business case for DE&I in marketing - Research from Cannes Lions International Festival of Creativity: • 3.5% uplift in immediate sales • +16.3% greater in long-term sales impact, when compared to less progressive advertising • +29% consumer loyalty • Brands with more progressive advertising are rated +9.8% more meaningful and • +11.8% more differentiated by consumers • Consumer intent to repurchase (brand loyalty) is +42% for brands with more progressive advertising, with 52% pricing power Want more data and inspiration? Get in touch with Ali Hanan for the full Cannes Lions round up for your team. #inclusivemarketing #returnoninclusion

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    6,779 followers

    If you read one thing today, read Isaac Harvey MBE's blog post on Disability Pride Month and what it signifies. ⬇ We were lucky to have Isaac give an amazing motivational speech to wrap up our Disabled Creatives programme earlier this month. Give him a follow for an instantly better LinkedIn feed, and cheer him on as he's getting ready to do the 200 km wheelchair skate challenge from Brighton to Paris in August. #DisabilityPrideMonth #Paralympics

    View profile for Isaac Harvey MBE, graphic

    Disability Advocate / President Wheels and Wheelchairs / Patron Happy Smiles / Disability Power 100 2021, 2023 / Purple Tuesday Ambassador / Model / Video Editor / Blogger

    Disability Pride Month: Is It More Than Just a Celebration? Four years ago, I couldn’t tell you much about it, even though I was born with a disability. My perspective since then has completely changed my way of thinking. Discover why Disability Pride Month is more than just a celebration for me in this week's blog that you can read by clicking the link here! https://lnkd.in/eqbbDYuu And let us know, how are you engaging with Disability Pride Month? #DisabilityPrideMonth #NewBlog #Blog #Disability #DisabilityAwareness ID: A gray square with colourful diagonal stripes of pink, yellow, white, blue, and green which represents the Disability Pride Month flag. In bold white font, "July is Disability Pride Month" is written on the right side of the image.

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  • View organization page for Creative Equals, graphic

    6,779 followers

    Hot from the oven: Our post-Cannes deck ‘Why DEI is winning at Cannes Lion’. Get all the insights from this year’s festival wrapped up in a thorough, comprehensive (and funny) analysis - with a little taster by Ali Hanan here  ⬇

    View profile for Ali Hanan, graphic

    The Cannes Lion contradictions... Here’s my first one today. What was your opinion? 📣 1. A tale of two speakers… Maria Ressa, Nobel Peace Prize recipient and Cannes Lionheart Winner 2024. In her moving keynote speech, she described social media’s insidious manipulation, warned against the dangers of the outrage economy and information warfare boosted by AI on platforms including Elon Musk’s X. 📣 Quote: ‘We’re standing on the rubble of the world that was: where technology, violence and war challenge our humanity. (This award) reminds us that imagination and creativity, sparking empathy, are crucial to get us through these dark times; that power and money are not enough; and that inspiration ignites the good in each of us.’ Her out-take: FACTS + TRUTH = TRUST. Her ask: advertisers please support quality journalism, truth matters Audience response: a standing ovation that didn’t seem to ever want to die down Vs Elon Elon Musk was a divisive, polarising choice having told advertisers last year to go f*ck themselves, plus he is largely responsible for the roll-back on DEI saying it must 'DIE' and the rise of the Far Right. He claimed his platform was ‘brand safe’ to woo them back and positioned himself and ‘X’ as a champion of free speech. Musk clearly doesn’t know the difference between ‘free’ and ‘hate’ speech, rampant on the platform causing untold harm. AI, he said, has a 1 in 6 chance of annihilating us. Don’t worry, he said, we’ll move to another universe. 📣 Quote: ‘(AI) will enhance creativity and have a magic genie component. If you ask it, it will do it. Like I said, this is the most interesting of times.’ His out-take: MOVE TO SPACE, there’s a chance AI will destroy us. His ask: come back to X, it’s safe for brands. Our response: utter bewilderment. Thank you to Candace Kuss for the commentary. Like more takes on Cannes Lions International Festival of Creativity? Our team Creative Equals has pulled together a deck, 'why DEI is winning at Cannes Lion', a thorough, comprehensive assessment of the work through a DEI lens. And yes, it's crushing it across every category and yes, it's funny too. Like a session for your team, including the contradictions? Get in touch. Gideon Spanier I didn’t get this to you in time!

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  • View organization page for Creative Equals, graphic

    6,779 followers

    Thank you Vikki Ross for including us in this stellar line-up! We're proud to be working alongside these amazing women who work ceaselessly to create change in our industry.

    View profile for Vikki Ross, graphic

    Copy Chief | Brand & TOV Consultant

    This one’s for the men – hello men!   Many of you claim you can’t ever find any women to speak at your event or on your podcast so please allow me to point you in the direction of a̶n̶ o̶p̶t̶i̶c̶i̶a̶n̶ plenty of places to look 👇   Cindy Gallop posts about women doing great things all day every day so follow her on all her socials   💥 Amy Kean 💥 works with women across all disciplines and industries through her Good Shout social learning practice: https://lnkd.in/e8iraiw8   Jane Evans works with midlife women in marketing and advertising through her Visible Inc Narrative Changers movement: https://lnkd.in/eCvfTYUR Ali Hanan's Creative Equals Creative Comeback programme invites women creatives back into marketing and advertising after a career break: https://lnkd.in/eFNYb9Rm   Christina Garnett, EMBA’s guests on The Woman's MBA podcast: https://lnkd.in/eBnvrbHw   Visha Kudhail’s guests on Behind the Face of Success podcast: https://lnkd.in/egp4RRpw   Jo Wallace’s guests on Good Girls Eat Dinner podcast: https://lnkd.in/eN_33jqu   Carolyn McMurray's Word Tonic - the global community of Gen Z copywriters is made up of around 80% women: https://lnkd.in/eCJzrPXs   Stephanie Nadi Olson's We Are Rosie community of over 30k marketers: https://wearerosie.com/   The Gerety Awards juries: https://lnkd.in/gRCYyB7J   WOMEN IN MARKETING COMMUNITY INTEREST COMPANY winners: https://lnkd.in/e8mVKwEY   This list is off the top of my head - there are far more places to find women around the world because women are everywhere. Please note: a lot of women prefer to be invited to things – they aren't always comfortable putting themselves forward for something so please contact them directly rather than post callouts as these might not get a response.

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  • View organization page for Creative Equals, graphic

    6,779 followers

    Our friends at Brixton Finishing School are looking for mentors for this year's cohort - a stellar chance to give something back by mentoring a young person as they start their journey in the creative industries.

    View profile for Ally Owen, graphic

    Activist/Speaker/ MEFA Changemaker 23/ADweek Future is Female 22/ Media Leader 22 /Campaign 21 Female Frontiers & 'Trailblazer' 2020/ BIMA 2020 Champion / AD Age 2020 'Woman to watch in Europe' **Open to NED roles**

    🥁 SHOUTOUT FOR THOSE WHO CAN #HELP OUT! 🥁 Brixton Finishing School is looking for #MENTORS for our award winning summer school! We are seeking summer school mentors to empower our talented young people as they embark on their careers in our industry. Mentors will participate in a six-month mentoring programme, providing guidance and support. We offer comprehensive training and ongoing support throughout the six months and are always available to answer any questions! This is a fantastic opportunity to develop your skills, and more importantly, to break down barriers for underrepresented talent in our industry. Pre summer school: 1 hr of induction training delivered online During Summer School: Weekly/Fortnight Session starting in July Meet your mentee ever couple of weeks through July to Sept 15 to 30 mins tops - meet online or IRL Get to know your mentee Support them through Summer School 2 - 4 hrs support depending on your capacity Post Summer School: Monthly Sessions Meet your mentee for 4 monthly, 1-hour sessions (Sept - Dec 2024) Meet online or IRL You will deliver more tailored support to your mentee and feedback on goals e.g. getting a job 4 hours total To sign up you can register your interest here - https://lnkd.in/eBy497DQ and we will match you up with a mentee More info here - https://lnkd.in/e85Q-gVG Thanks Andrew South Please share!

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  • View organization page for Creative Equals, graphic

    6,779 followers

    For those attending UK Creative Festival next week, be sure not to miss this session on Wednesday! Our own Debbie T. will be joining a stellar line up to talk about what happened to Femvertising and how brands can reach women on their terms today.

    View organization page for UK Creative Festival, graphic

    3,045 followers

    Where have all the ‘femverts’ gone? In the 2010s, a run of ‘femvertising’’ – think Bodyform, This Girl Can, Barbie & Nike – all promised a better world for women. Not just in terms of representation in advertising, but for their potential and possibilities in life.  But in the 2020s these examples feel fewer and farther between as women renegotiate their feminism, deal with a rise in right-wing misogyny, and shoulder increased care responsibilities with decreased wages and support. What are brands to do and say in this new decade to reach women authentically? What tangible impact can brands have on women’s lives on a daily basis? Join us on Wed 10, as we hear from leading brand stewards, social impact experts and creatives as we talk about how they have navigated the new landscape of marketing to and representing women. Speakers include: Alaina Crystal, creative strategist behind Barbie and Bodyform Clemmie Telford, Creative Director, Head of Performance at ITV, ex-Meta, content creator Debbie T., Diversity, Equity & Inclusion Partnerships Director at Creative Equals Tom Ghiden, Managing Director at JOAN Creative Tanja Grubner, Global Marketing Director, Essity   #ukcreativefestival #ukcreativefestival2024

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  • View organization page for Creative Equals, graphic

    6,779 followers

    “Inclusion has to start with the value proposition of what your brands and products offer the world.” Efrain Ayala from Reckitt is our client and a longstanding DEI champion. At RISE this year, we caught up with him between sessions to talk about the need for bravery in the face of fear of backlash: “Fear of backlash is holding back bring from creatively exploring new ways to tell stories. But it’s also driving fear in the marketeers of the brands. If the marketeers aren’t brave, the brands can’t be brave.” 100%. Our job is to help brands be brave, every day. Get in touch of we can help you, too. #rise2024 #inclusivemarketing #brandmarketing ID: Efrain Ayala, Global Director at Reckitt, is talking to camera in a dimly lit room at the RISE conference.

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