Much like a viral contagion, misinformation can spread rapidly from one individual to another. Inoculation theory offers a logical basis for developing a psychological “vaccine” against misinformation.
Getting people to invent misinformation themselves helped them spot it better:
Building on these findings, researchers have sought to test technique-based inoculation through gamified interventions… The active participation in the generation of misinformation encourages a critical reflection on the tactics used to influence, triggering the generation of internal refutations. This represents the refutational preemption element of inoculation theory and, more specifically, an example of active inoculation, a procedure whereby the counterarguments or “mental defenses” are generated by participants themselves…
People take cues about whether to believe information from what other people think of it:
The number of likes or the valence of comments on a given post represent a form of “social proof,” indicating an implicit consensus that interest in and support for the post is high. News consumers may rely on social heuristics when making judgements about online news… Although the game successfully reduced reliability judgements of misinformation headlines regardless of whether these were administered alone or with social proof, the lowest reduction was seen when social proof showed high approval of the headline…
It’s harder for people to recognize misinformation when it comes from politically trusted/ aligned sources:
With respect to misinformation, recent evidence suggests that individuals may be susceptible to even nonpolitical misinformation when the associated source is politically congruent, an effect mediated by perceived credibility of the news source… Results from our pilot study showed that despite source effects being present on the pretest (i.e., participants in conditions where the source was politically congruent were significantly worse at identifying misinformation), a significant effect of inoculation occurred regardless of condition, such that participants lowered their reliability judgments of misinformation postintervention.
Via People trust themselves more than they trust the news. They shouldn’t. by Jacob L Nelson, Zeve Sanderson, and Seth C Lewis (Columbia Journalism Review)
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The old classic, lying with statistics
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