Categories
Featured Meta Websites

Deciding what belongs on my website

We discussed syndicating notes from your website to Twitter at yesterday’s Homebrew Website Club in light of the upcoming Twitter ownership transfer, as a way to demonstrate existing POSSE technology and encourage more people to adopt IndieWeb approaches. I expressed that I struggle with *whether* I want to do this rather than *how*. What seems like it should be a simple step — posting to Twitter from my website — reveals itself as a complex decision rooted in how I want to present myself online.

Tl;dr: having one place to host all my content is simplest, but means being ok with uniting all aspects of my identity.

What I’m doing now

Dividing my writing across four platforms

I consider each platform to have a distinct purpose, so I silo where information belongs in my mind,* even when I own the silos.

* I also have this struggle with notebooks, and can’t write the wrong info in the wrong notebook. It’s a problem 😂

The platforms where I post now and their purpose

I started my blog Cascadia Inspired in 2011 as a way to help me adopt the Pacific Northwest as my home, and over the years my focus has shifted to creative work. My blog hosts long-form articles, photo collections, and personal accountability — in short, anything about making things.

  • articles about creative work
  • personal accountability
  • nature photos and excursions / trip reports

In 2020, I transformed tracydurnell.com from a dead portfolio website to a digital garden, a place to save information and start to think about it, without having high expectations of myself for producing high quality writing or original insights. My intention for this site, up to this point, has been to track and process my intake.

Wanting to reduce my use of Instagram and Twitter, I joined micro.blog in 2021. I use the microblogging service to post (mostly boring) things from my daily life. What I post on my micro blog is personal, rooted in connection.

  • day-to-day fluff (e.g. what I baked)

And I still have my Twitter account, which I created in 2014 and have used sporadically since, finding it addictive. I knew it was a problem when I started composing tweet commentary in my head as I walked around during the day. Periodically, I go through my past tweets and purge most, granting myself a clean slate from past opinions. I have to resist falling back into the habit of commentary, which I in particular needed to be careful of when I worked in local government. I hold onto this silo because I get very little interaction on my blog or this website, so Twitter remains in my communication stack for promotion.

  • anything I want people to actually see (e.g. IndieWeb events, friends’ accomplishments, personal promotion)
  • social and political commentary, when I can’t restrain myself 😎(preferably in my drafts folder here)

What writing belongs where?

The boundaries blur as I write more online…and add platforms

Now that I have more channels, I’m struggling with where exactly other content I want to make should live:

  • Personal accountability posts (like quarterly reviews) currently go on my blog, with the reasoning being that it’s about creative work and work-life balance…but it’s also very personal information, so maybe it makes sense to live here, where my other “currently doing” info lives? As I experimented with weeknotes this fall, I also posted those on my blog.
  • I’ve transferred my listening reports and reading reports here from my blog, where I used to post them before this incarnation of tracydurnell.com. I’ve been tracking listening and reading here, so it made sense to bring over the analysis of that too.
  • Sometimes I want to post personal posts about my life that don’t quite fit on my blog. I have tried posting those on micro.blog, but it doesn’t feel quite right. It also doesn’t necessarily feel right to mix them in with my feed of intake, here.
  • How long need commentary be to “count” as a blog post? Should some articles I post here instead live on my blog, if they are related to creativity or nature?
  • I recently started to add recipes to this website, which makes sense as basically another reference. But I’ve been thinking about developing more pages about specific topics that would be more original content — reference for other people, but thinking for me. Should those live on my blog?
  • How about a collection of photos? I’ve thus far limited Cascadia Inspired to PNW nature content, so I haven’t had a place to post non-nature shots or from outside the northwest — but photography clearly falls into the blog wheelhouse of “things I made.”

What is the best way to present my writing online?

As I juggle this increasing number of decisions, and want to add more varieties of content, it’s raising bigger questions, namely:

Should all of my writing and information live in one spot? I’ve been writing at Cascadia Inspired for ten years*, so I don’t want to erase that history. Yet this site bears my name. Does it make sense that the website under my name — likely the first impression people get about me — hosts my arguably shittiest work, while my highest quality work is off on another site? 🤔 *Dramatic music plays*

* And apparently I posted about my ten year blogiversary on Twitter but not on my website 🤦‍♀️

Am I comfortable having my full identity represented in one place?

It comes down to identity: I have faceted elements of my online identity onto different platforms, but the boundaries are mutable.

If you only read my micro.blog, you’d think all I care about is reading and baking. My Twitter account is mixed content-wise, but overall with the intent of demonstrating I’m thoughtful and enthusiastic. My blog presents a clearer picture of my interests and personality since it hosts my accountability posts, but paints me perhaps more philosophical and reflective. And this digital garden is the most unfiltered of my writing, covering the broadest range of my interests, but in slapdash quality.

Having only one platform would certainly make the decision-making process about where to post things easier. But even here on tracydurnell.com, I segment info by having a separate RSS feed for my read posts, which I exclude from my main digital garden RSS feed — in a way, filtering what identity is shared by different feeds.

The questions I need to answer before POSSEing my tweets

  • Do I want to post the kinds of things I’d post to Twitter here on my digital garden, or on my blog? Self-promotion might make sense to post from my blog, and promotion of others or events from here. Is the tone similar enough, or would it be jarring? Could it even be beneficial to mix in some more professional tone posts here? Would having some posts of a different tone impact my comfort in continuing to write freely and naturally on this site? Can I handle writing (briefly) about things I make here and not on my blog?
  • Do I want to expand this site beyond ‘intake’? Is it even expanding what I post here, considering I write enough commentary that it’s hard to say I’m not ‘making’ anything here 😉 Can adding tweets here also make me feel more comfortable adding the other things I want to add, like photos?
  • Is it too weird to post a note about an article on the same website? Tantek pointed out this could be addressed by excluding notes from the main feed, so readers could subscribe to notes separately.
  • Would I feel comfortable with my daily life posts from micro.blog also appearing on Twitter? Maybe. I use a chattier voice on micro.blog and try to be somewhat more professional on Twitter. It feels more vulnerable to share real life things to the broad and sometimes hostile audience of Twitter.
  • Generally, am I also comfortable expanding the range of what I share on Twitter? Posting more would probably be beneficial, but also means engaging with the site more often, which is dangerous to me.
  • How about posting what I would post on Twitter on micro.blog and syndicating from there? Yeah, this I’d be ok with.
  • Are there things that I post to Twitter that I would not want to lose? Generally no, though perhaps my framing when I share articles adds value — an editor’s note, if you will.

In thinking all this through, my instinctive balking at combining my writing streams may be more resistance to change than reasoned refusal — there are a number of potential benefits I’ve raised in this exploration. Instead, the problem is more in feeling comfortable freely expressing myself everywhere I am online, and letting go of my ‘work voice.’ As an anxious person who struggles with caring too much about what others think of me, this is rooted in fear of rejection. How much do these platform personas benefit me, and how much do they hold me back?

Also posted on IndieNews

By Tracy Durnell

Writer and designer in the Seattle area. Reach me at tracy.durnell@gmail.com. She/her.

7 replies on “Deciding what belongs on my website”

Twitter is the only thing that’s ever made me feel addicted. The combination is my catnip: learning interesting things, seeing pretty art, following live events as they unfold (especially ones that seem poorly covered by the news), venting about politics, and pumping up my emotions.
I fought back against my Twitter addiction by hard blocking the domain, which worked reasonably well for several years. Except I wasn’t really free of it, because I managed a Twitter account for work. So I was still on Twitter multiple days a week, and writing tweets. Even when I got some colleagues to pitch in shifts on managing Facebook, I was always solely responsible for Twitter. Then when the pandemic hit and I switched to remote work, I had to unblock the domain on my computer so I could access my work Twitter account. I resisted posting and engaging on my personal Twitter account, but reading alone is enough to rile me up.
Now that I have quit my job, for the first time in nearly eight years I truly have a choice about whether to use Twitter.
I agree with Ben Werd: “I’m afraid of leaving Twitter for two reasons: because I might miss something from someone, and because someone might miss something from me. In other words, I feel like I need to be on the platform to stay informed for the good of myself, and to let people know about the work I’m doing for the good of my career.”

The FOMO of Twitter is real and legitimate; I have learned so much I wouldn’t have without it. I’ve learned tons about ableism and accessibility from following disability advocates. I’ve gotten better updates about COVID directly from scientists and public health experts. These are clear benefits to my life.
But this is the trap: the grain of real value floating in a toxic sea. “I won’t stay in that long — the acid won’t hurt that bad in a quick dip,” you tell yourself.
It will.
It eats away at your emotions and thought patterns, etching itself deeper with every dip.
For me, the site brings more negativity than optimism, feeding my cynical and pessimistic tendencies. For as much as I learn about ableism, I rage about injustices out of my control.
And a lot of what I learn from Twitter *feels* important, but instead feeds a cycle of despair and disempowerment. Book industry updates. News about Iran and Ukraine and Russia. Political decisions and rulings. Book bans. Shootings. Hate crimes.
Do I really need to hear about every horrible event across the United States, the world? Must I bear witness to and the emotional burden of every act of terror, of racism, of injustice?
‘Privilege’ is levied as if it is my moral obligation to join the suffering, when my suffering does nothing to help or lessen others’, it just adds to the pool of misery.
And The Discourse feels like the public conversation you need to be part of to be relevant, to be part of whatever industry or group is tearing itself apart on any given day. But it’s usually about somebody’s fuckup. And the personal nature of the attacks — Twitter famously has the daily Main Character you Do Not Want To Be — is almost always disproportionate to the error. Death threats, getting people fired, cancelling new authors’ debuts.
It’s especially galling when someone’s life is torn apart based on a misunderstanding or Having A Bad Opinion. But no one dares push back on this vengeful cycle for fear of drawing the Furies’ wrath upon themselves. I’m not crying Cancel Culture, but there is a difference between holding accountable people in positions of power and authority, and destroying a normal person’s life for one mistake, potentially taken out of context. As Timothy Snyder wrote in On Tyranny, “No one has a private life that can survive public exposure by hostile directive.” People are not perfect, and it feels ironic that it’s often the group advocating against prison that wants to mete out punishment. If we believe in second chances, shouldn’t that also apply to people who have done something non-criminal as well?
Part of me wonders if I’ve done this to myself by following people who post about this. If I’m rubbernecking and enjoy it more than I want to admit. If there could be a way to get the good of Twitter without the bad — but I think that’s a question born of addictive mindset and denial.
Because it’s also an illusion that Twitter will help you. That you must be there for the sake of your career. I have seen very little engagement with my work on Twitter. Maybe I’m bad at self promotion. Maybe my work sucks. Maybe I have no followers interested in my actual work. But the perception that Twitter will help my career is, for me at least, a meager justification for staying on a toxic platform.
I must give channels of self-promotion due consideration as I pivot to freelance work — yet for the type of services I offer and my target audience, Twitter is an unlikely place for me to connect with potential clients. For my blogging and other creative work, there are other barriers to people engaging with my work that I could put my attention to first, like publishing more consistently, writing more meaningful titles, and investing more time in editing. Pretending Twitter is the answer to gaining respect for and engagement with my work is an addict’s excuse that removes responsibility from myself.

Liked Lumpers vs Splitters: How Many Paper Notebooks Do You Use at One Time? (Analog Office)

Lumpers like to gather things into larger, fuzzier categories. They focus on the commonalities.
Splitters like to separate things into smaller, more fine-grained categories. They focus on the differences.

I haven’t encountered this binary before, but absolutely am a splitter of information — which is likely why I struggle with the idea of a single website for everything 😅 I find it a little ironic that’s the direction my brain trends towards for organizing information when my background is ecology, which I was attracted to because it recognizes the interconnectedness of biotic and abiotic systems 😉

Liked What are your [#indieweb] dreams for the web? by Sara Jakša (sarajaksa.eu)

I remember on the university, when we were told all the time, to make sure to never post anything compromising on the internet. Compromising was meant as anything that any employer in the future could use against you.
Some of the obvious ones were pictures of taking drugs or pictures of partying and excessive drinking. But if you listened carefully, they also warned about posting anything, they would not agree with. So I guess no anti-capitalistic posts? Or long art retreats? Or posts about alternative living situations?
On the end, what they wanted it for us to control our online image.
I mean, I still have some traces of this. Will people judge me if I squeal about my favourite manga, anime or books? Can I post some badly research historical notes for myself? Can I rant about my personal problems?

Love Sara’s point here about considering what is compromising and especially from whose perspective — as a recovering perfectionist and an oddball I still struggle with this. Will I turn off potential clients by ranting about AI or climate change or abortion on my personal website? Can I speak politically, safely? Will I not be taken seriously for writing reviews of romance novels and proudly displaying their covers on my reading page? I haven’t yet posted my consulting website on LinkedIn because I’m embarrassed by its simplicity — even though I intentionally made the one-page website as a starter because something would be better than nothing — will I hurt my professional reputation as a designer by sharing a plain website?
Putting things in writing where anyone can see them carries an element of risk in so many domains. There are some topics I simply won’t allow myself to post about for safety reasons, but otherwise am pretty opinionated and wide ranging in this blog. Bit by bit, I’ve been incorporating and consolidating more of my identity onto this website. It’s in part a rejection of packaging myself into a personal brand, of condensing my interests to a “coherent” palette, of prioritizing others’ ability to categorize me over my own self-expression.

Which is why for me, it is 100-times easier to comment on a fanfiction story, then it is on the blog post. Also, it is not at all weird to go through all the stories a certain person had written and comment on their all. Going through the person’s blog posts? That actually feels weird.

😂 I’m glad I’m not the only one who isn’t 100% sure on modern blog commenting etiquette, and who feels weird sometimes reading others’ blog archives. I still carry latent worries about making a social faux pas and vulnerability from being a kid who didn’t fit in and didn’t read social cues well. (I’m glad I can now recognize these patterns in myself but wish it wasn’t quite so much work to reroute those synaptic pathways!)
I still haven’t posted my full blogroll, omitting anyone’s site who feels like just another normal person who I haven’t met and talked with multiple times — I feel awkward to be seen following strangers’ blogs, even though I’m doing the same thing and writing in public 😅🤷‍♀️ There are 89 RSS feeds in my “people” folder, but I’ve probably only included a handful on my blogroll. (And that’s ignoring everyone I follow on micro.blog, since I read them on site not in RSS.)
Social media sets the expectation that you’re meant to be following people, and for others to follow you, though each platform has different norms; it felt weird to follow randos who weren’t essentially “businesses” on FB and Instagram, but practically expected on Twitter. I’m curious how others feel about the norms of social commentary and following on the IndieWeb? Even this post is a bit awkward from a post kind perspective, because I’m not really replying to Sara, but I’m also not not? I’ve settled on posting this as a like because I feel a reply post ought to be direct when it’s to another personal website.

Leave a Reply