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Ford

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BlueCruisin’ over the Atlantic.

Ford CEO Jim Farley announced the European Commission’s approval of its hands-free BlueCruise driver-assist tech (despite an ongoing NHTSA investigation), which means Mustang Mach-E buyers in 15 EU countries can now get the feature (and some current owners can get it through a software update).

BlueCruise has been driven for more than 213 million miles globally, according to Ford — up from 200 million in June.


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Ford’s answer to Texas blackouts: loads of generators on wheels.

Ford is taking the opportunity to advertise its Pro Power Onboard generators available in some F-150 models, including gas and Lightning EV versions, after Hurricane Beryl caused major outages in the Houston area. Product communications director Mike Levine posted a map showing where F-150 trucks generated at least one kilowatt of electricity.

Correction: Corrected the spelling of Mike Levine’s name.


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Ford teases the return of the Capri for Europe.

The automaker clearly has no qualms about slapping beloved nameplates on new vehicles (see: Mach-E, Mustang), so it shouldn’t come as a complete shock that it would bring the Capri name out of retirement for its second EU-only EV. (The first was the electric Explorer.) Also, what is this guerrilla campaign? Clearly Ford’s European marketing team has a longer leash to experiment than their stateside brethren.


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Ford poaches from Tesla, Rivian, Apple.

The Verge alum Sean O’Kane crunched the LinkedIn data to conclude that Ford’s secretive EV skunkworks has grown to over 300 employees, with 50 coming from Rivian alone. Ford has also poached workers from Tesla, Lucid, Canoo, F1, and Apple’s recently disbanded car project. The group, led ex-Tesla engineer Alan Clarke, is tasked with designing a lineup of low-cost EVs for the Blue Oval.


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BlueCruising’ to the Sun...and back.

Ford CEO Jim Farley touted a recent milestone: 200 million miles traveled for customers using the automaker’s hands-free driver assist system, BlueCruise. That’s enough for a roundtrip from the Earth to the Sun. Meanwhile, Tesla said its customers using Full Self-Driving have gone over 1 billion miles — or enough for a trip to Saturn. Who will be the first to reach Pluto?


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Ford turns back the clock with new retro-inspired digital gauge cluster.

Inspired by the 1967-68 Mustang, the new skin is available to 2024 Mustang owners via a free over-the-air software update — which I guess beats buying a real one for $350 on eBay.


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Good news! Your boss can now drag you into a meeting during your morning commute.

Gone are the days when your car was a refuge from work. Ford is the latest automaker to bring Cisco’s Webex video conferencing application to its vehicles, starting with the 2024 Lincoln Nautilus, 2025 Lincoln Aviator, and 2025 Ford Explorer. More models will follow.

If you’re driving, it’s audio-only. While parked, you’ll be able to see your coworkers’ beaming faces, but they won’t be able to see yours because it’s not connected to the in-cabin camera — yet. I’m of the opinion that selfie cameras in the car are inevitable. (See: Benz, Mercedes.)


Lincoln Nautilus with Cisco’s Webex
Just be sure to turn off Mike and the Mad Dog before you unmute yourself.
Image: Ford
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Ford is testing its Tesla Supercharger adapter.

Ford CEO Jim Farley showed off the charging adapter in a post on Threads and said the company will share “more info very soon.” The CCS to NACS charging adapter is expected to start shipping to Ford EV owners free of charge this spring.


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Don’t hold your breath waiting for all-electric versions of the Ford Maverick and Bronco.

They may be among Ford’s most popular gas and hybrid-powered vehicles, but the automaker doesn’t have any immediate plans to produce battery-electric versions of the Maverick and Bronco, AutoWeek reports. “Early 2030s” is the publication’s best prediction.

Meanwhile, GM is fast-tracking hybrid versions of the Chevy Silverado and GMC Sierra trucks, after discovering that all-electric versions were having trouble doing normal truck stuff, like towing.


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Ford EV owners will get their Tesla Supercharger adapters for free.

In a post on X, Ford CEO Jim Farley said that Mustang Mach-E and F-150 Lightning owners in the US and Canada could reserve their complimentary adapters. The adapters, which enable EVs equipped with CCS ports to charge at Tesla Superchargers, are being supplied by Tesla, a spokesperson said.

Ford was the first company to announce its intention to adopt Tesla’s North American Charging Standard for its future EVs — a commitment that was eventually repeated by basically the rest of the global auto industry.


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Ford found a use for all those unsold Mustang Mach-Es.

The automaker is finally allowing its dealers to rent out the electric crossover, as per a notice seen by CarsDirect. The notice only applies to 2023 Mustang Mach-Es, and not the 2024 models (which I don’t think is even out yet).

To be sure, Ford has a contentious relationship with some of its dealers over EVs. Roughly half of Ford’s dealers say they don’t want to spend up to $1.2 million on upgrades to sell EVs. Also, allowing dealers to rent out the Mach-E is a potential solution to inventory issues that have been plaguing Ford. People don’t want to buy your flagship EV because it’s too expensive, or charging sucks? Maybe they’ll want to rent it instead!


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Ford is scaling back F-150 Lightning production even more.

The automaker says it’s reducing production of the F-150 Lightning as expected EV sales in 2024 are “less than anticipated.” It’s shifting workers to its facilities working on the gas-powered Ranger and Bronco instead.

Last month, Ford said it would cut production of its EV pickup from 3,200 per week to around 1,600 amidst slowing demand.


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EVs are dividing dealers.

Ford says half of its dealers in the US, or around 1,550, are opting to sell electric and hybrid vehicles in 2024. That’s down from around two-thirds of dealers that said they would sell EVs about a year ago.

GM found the same for its Buick dealers, 50 percent of whom are opting out of the brand’s decision to go all-electric. Money is playing a role, with GM telling its dealers they would need to commit to spend upwards $400,000 to prepare their stores to sell and service EVs. Chevy dealers aren’t being offered buyouts, meaning they’re stuck trying to sell the not-exactly-stellar-sounding Chevy Blazer EV.


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Ford revises dealership EV charger rules after pushback.

Premium “Certified Elite” dealership locations now only need to install three AC charging stations instead of five by June 30th, 2024 — a six-month delay. They won’t need to install a DC fast charger by 2026. And required EV training costs have also been reduced.

The automaker changed the rules after some of its Illinois dealerships argued that the demands for EV sales and its certification program violated state franchise laws.


The EV transition trips over its own cord

EV sales are skyrocketing, more than 100 models are on sale, and charging infrastructure is getting better. So why does everything seem so precarious all of a sudden?