Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world's most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.
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Every smart home device that works with Matter
All the Matter-compatible devices you can buy, plus the latest on the Apple, Amazon, Google, and Samsung-backed smart home standard.
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Apple iPad Pro (2024) review: the best kind of overkill
Apple’s latest high-end tablet is a marvel of hardware design still in need of the software and accessories to really make it sing. But wow is it fun to use.
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Apple Vision Pro review: magic, until it’s not
The Apple Vision Pro is the best headset anyone’s ever made — and that’s the problem.
Everything we know about Apple’s Vision Pro
Apple’s long-rumored virtual and augmented reality headset Vision Pro headset launches in February. Here’s a timeline of all the details that have emerged about the device over the years and what we know so far.
Apple Watch ban: everything you need to know
Apple’s ability to sell the Watch Series 9 and Ultra 2 in the US is in trouble due to a patent dispute — here’s all the latest news.
Following yesterday’s more colorful iPhone 16 leak, we now have the Pro “dummies” showing up in three titanium colors. It’s also rumored to come in a “rose titanium” hue, as 9to5Mac points out.
A first look at Apple Intelligence and its (slightly) smarter Siri
Our first look at AI on an iPhone is a collection of puzzle pieces that hint at the bigger picture.
Ahead of its debut on October 25th, Apple TV Plus has released a series of new images from Before — executive producer Billy Crystal’s new supernatural drama in which he also stars a child psychiatrist mourning the death of his wife (Judith Light) who seems to be haunting a young boy (Jacobi Jupe.)
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In what’s become an annual tradition, we now have the non-working iPhone 16 “dummy units” — created for case and accessory makers — from perennial leaker Sonny Dickson. In addition to showing the new colors, we can also see the camera bump aligned vertically in what should be the final size and shape of the device Apple announces this fall.
Some saw a lower-than-usual email open rate beginning July 24th — which Substack tied to last weekend’s iCloud Private Relay outage.
With Private Relay, user data is routed through multiple servers, increasing privacy but possibly counting each open more than once. In other words: what newsletter writers saw is a more accurate number.
Have you noticed a dip? Shoot me an email at mia@theverge.com.
Meta’s CEO got a little heated while talking with Nvidia CEO Jensen Huang at the SIGGRAPH conference today in Denver.
The topic turned to Meta’s approach to AI with Llama. Zuckerberg made clear that investing so much in foundational models is strongly influenced by not wanting to relive his history with Apple and the App Store:
“One of my things for the next 10 or 15 years is I just want to make sure we can build the fundamental technology that we’re going to be building social experiences on. Because there have just been too many things that I’ve tried to build and then have just been told, ‘Nah, you can’t really build that,’ by the platform provider that, at some level, I’m just like, ‘Nah, fuck that.’”
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Apple MacBook Pro 16 M3 Max review
It’s undoubtedly fast, powerful, and earns the Pro moniker. It’ll also cost you a pretty penny.
The CBC is reporting that the women stranded by the wildfires while camping were safely rescued by a search and rescue helicopter team after successfully contacting help by sending a satellite text message.
Despite reduced visibility due to heavy smoke, the rescuers were able to reach the hikers who were found “exactly where the cellphone ping said they were.”
A report from The Telegraph reveals that Apple executives met with the UK’s ratings agency to “discuss potential options for tracking adverts” on Apple TV Plus.
It’s yet another sign Apple is planning to roll out an ad-supported streaming tier, as the company has already hired NBCUniversal ads exec Joseph Cady in March.
[The Telegraph]
Mark Gurman reports for Bloomberg that “Apple Intelligence” features will be available for developers to beta test this week.
However, he also says the first ones won’t be released publicly until weeks after Apple’s big September updates for iPhone / iPad / Mac, etc. Rollouts for others from its WWDC showcase, like upgraded Siri, could stretch into 2025.
It’s the latest company to commit to The White House’s voluntary AI agreement, which promotes the safe and responsible development of AI. OpenAI, Amazon, Google, Microsoft, Meta, Adobe, Nvidia, and others already signed onto the agreement last year.
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The Apple Lisa was a design revolution — and it still feels like one today
The Lisa helped create the design language for computers as we know them. Here’s what it’s like to use one.
According to IDC research, the rise of domestic smartphone brands has knocked Apple out of the top five spot. Apple, which now sits in sixth place, saw a 3.1 percent year-on-year decline even as the Chinese market grew by 8.9 percent. At least it’s doing better than Samsung which doesn’t even get a mention, despite dominating sales in the region a decade ago.
The issue impacting Safari users began late Thursday night, according to 9to5Mac, and is still impacting “some users” — myself included — globally. Try turning it off in settings if the browser seems stuck.
The discussion about what Apple will do next with the fourth iPhone slot in its lineup had a lot of agreement in the comments section, except it wasn’t exactly in favor of the rumored “iPhone 17 Slim.”
Whether it’s a Mini, a Mini Pro, or a Mini Thick with extra battery packed inside, the people have their eye on one iPhone format in particular.
iPhone owners love the feature and get up in arms when automakers resist it. Rivian CEO RJ Scaringe said this week on Decoder that CarPlay can’t “leverage other parts of the vehicle experience” and takes control away from automakers.
Meanwhile, friend of The Verge, Patrick George, has the so-far unpopular opinion that while CarPlay is familiar, it’s rapidly becoming out of date.
A new Rivian or easy access to your iPhone apps from your vehicle’s console? CEO RJ Scaringe says you can’t have both.