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L
Dark patterns are everywhere.

A group of international enforcers including the US’s Federal Trade Commission evaluated 642 websites and apps offering subscriptions. They found that almost 76% used at least one potential dark pattern — design tricks meant to steer consumers to a desired outcome — and nearly 67% used more than one possible dark pattern. The most common dark pattern they found were “sneaking practices,” where sites hide or delay information that could sway a consumer’s decision.


Example of a dark pattern
Example of a dark pattern.
Image: OECD