Why address content from an SEO perspective
Content editing for SEO purposes
Suitable content is one of the basic pillars of SEO. The result of content editing for SEO purposes is a solution that is ideal for search engines and users alike. This does not necessarily mean extensive texts crammed with keywords.
Content optimizations on a website involve correctly placing keywords - in terms of layout and form - in which the expression appears. However, there needs to be a balance, as overusing keywords can harm both user experience and search engine ranking.
Proper internal and external linking, as well as chronological structuring of headings according to hierarchy, are also important steps toward success. Flawless grammar and style should be a given. Thus, a website optimized from an SEO perspective contains an adequate number of keywords that are interlinked.
How we proceed
First, it is necessary to evaluate the initial state. Based on that, we propose adjustments that always come from data and proven practices.
Keyword analysis
A keyword analysis is an alpha and omega for us. We simply cannot do without it. It is a valuable source of searched phrases related to your business.
Analysis of existing texts
Before we start making changes, we look at the existing texts. We evaluate which pages are sufficiently covered in terms of content and whether SEO was considered when creating them.
Preparation of modified texts
The revision comes next. Together with copywriters, we choose a suitable style and tone, place keywords, divide headings, and adjust the clarity of the website using paragraphs. We highlight important elements in bold or italics, but we never underline texts - they look like links and are confusing for users.
Incorporating texts into the website
Approved texts are transferred to the website, or we hand them over to you for implementation. In that case, we check if everything was done correctly beforehand.
We also look at the entire process from the perspective of UX, based on user testing. When making changes, we ensure that the content is as clear as possible and has a good structure. It is important to work with the understanding that people initially scan a page, and if they find what they are looking for, they dive into reading.
What we can help you with
What are the most common issues we address in website content optimization
Keywords
From the analysis of keywords, we obtain important words that we will incorporate into the content with care and moderation.
Relevant internal linking
Internal linking helps to connect parts of the website that are related to each other. It shows visitors other relevant pages that are closely related to the specific content. Additionally, it also helps with indexing.
Logical organization of headings
Nothing looks worse than text that doesn’t make sense and lacks order. Logical and chronological organization of headings is fundamental.
Highlighting important sections and dividing them into paragraphs
We make it easier for users to find what they’re looking for. We highlight important sections to make the content more attractive and readable. We pay attention to these simple modifications that are often overlooked.
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