Marketing strategy
Let’s face it: You cannot always measure the efficiency of marketing in an exact way
Henry Ford once said that half the money you spend on advertising is wasted, and the problem is, you don’t know which half. Since then, there has been an endless debate about the extent to which marketing contributes to sales and how to evaluate whether or not a particular marketing activity makes sense. This is especially true today, in the age of digital technology, where seemingly everything can be measured, evaluated and managed.
