About new members of the Originator Profile Collaborative Innovation Partnership
Created At: Oct 2, 2023
The Originator Profile Collaborative Innovation Partnership, which is made up of media and advertising-related companies both in Japan and overseas, is pleased to announce that four new companies have joined the association after a resolution at the association's General Meeting on October 3rd.
The Kochi Shimbun, The Sanyo Shimbun, Tokyo Broadcasting System Television, and Japan Broadcasting Corporation (in alphabetical order).
With this, the number of companies and organizations participating in the association has increased to 31, including the 27 companies as of the end of June.
This technology, named OP, is a mechanism for providing a safe Internet environment, and aims to become a "web standard" adopted by browsers and other devices. It is a technology that provides verifiable information such as the creator of content on the Internet and the sender of digital advertisements. By making it possible to identify trustable senders, it will establish a mechanism for Internet users to easily distinguish between high-quality media and content that has been third-party certified, which will also help prevent the proliferation of fake news and ad fraud.
Under the supervision of the Cyber Civilization Research Center at Keio University, the OP Collaborative Innovation Partnership is working with various stakeholders to develop OP specifications and test implementations in Japan, and is working toward web standardization and social implementation. Based on the knowledge gained from domestic research, we have made proposals to the World Wide Web Consortium (W3C), a standardization organization for web technology, and aim to contribute to the development of a healthy Internet that people around the world can use with confidence.
Overview of the Originator Profile Collaborative Innovation Partnership
Established on December 15, 2022
Chief Director : Jun Murai (Professor at Keio University)
Corporate members :
The Asahi Shimbun Company, WebDINO Japan, ADK Marketing Solutions, The Kochi Shimbun, The Kobe Shimbun, The Saga Shimbun, The Sankei Shimbun, The Sanyo Shimbun, The Japan Times, SmartNews, The Chugoku Shimbun, The Chunichi Shimbun, Tokyo Broadcasting System Television, Dentsu, Nikkei, Nippon Television Network Corporation , Nippon Telegraph and Telephone, Japan Broadcasting Corporation, News Corp, Hakuhodo DY Media Partners, Video Research, The Fukushima Minyu Shimbun, Fuji Television, fluct, The Hokkaido Shimbun Press, THE HOKKOKU SHIMBUN, The Mainichi Newspapers, The Miyazaki Nichi Nichi Shimbun, Momentum, The Yomiuri Shimbun, LY Corporation (in Japanese alphabetical order)
Headquarters location :
1-7-1 Otemachi, Chiyoda-ku, Tokyo
Business :
Development of OP technology and rule-making association for social implementation
Website :
https://originator-profile.org/
A Comment from Jun Murai, Professor at Keio University and Chief Director of the OP Collaborative Innovation Partnership
"Our efforts to commercialize Originator Profile (OP) technology, which aims to maintain the health of the Internet space and increase public interest, have received support from various quarters. About 10 months after the Originator Profile Collaborative Innovation Partnership was established in December 2022, 31 corporations have joined us, and we are deeply grateful. We will continue to strongly encourage participation in the Originator Profile Collaborative Innovation Partnership, and we hope that more stakeholders will join, and that in addition to practical application and social implementation of OP technology, we will also aim for international standardization of Internet technical specifications.
The new technology we are developing, called OP, makes it possible to disclose information about content creators using digitized codes. If the use of OP spreads in media and advertising, a healthy Internet space will be maintained, and as a result, public interest will be enhanced.
We hope that OP technology will make reliable media visible, contribute to improving the trust of news, which is being questioned due to the spread of harmful false information such as fake news, and especially contribute to the creation of a healthier digital advertising market. "
If you have any questions or inquiries about this press release, please use the link below.