About new members of the Originator Profile Collaborative Innovation Partnership
Created At: Jun 5, 2023
The Originator Profile Collaborative Innovation Partnership, which is made up of media and advertising-related companies both in Japan and overseas, is pleased to announce that seven new members have been approved at the General Meeting held on June 6th.
The Kobe Shimbun, The Chugoku Shimbun, Nikkei, The Fukushima Minyu Shimbun, The Hokkaido Shimbun Press, The HOKKOKU SHIMBUN, The Miyazaki Nichi Nichi Shimbun (in Japanese alphabetical order)
With this, the number of companies and organizations participating in the association has increased to 27, including the 20 companies as of the end of March.
This technology, named OP, is a mechanism for providing a safe Internet environment, and aims to become a "web standard" adopted by browsers and other devices. It is a technology that verifies information such as the creator of content on the Internet and the sender of digital advertisements, and by making it possible to identify trustable senders, it establishes a mechanism for Internet users to easily distinguish between high-quality media and content that has been third-party certified, which also helps to prevent the proliferation of fake news and ad fraud.
Under the supervision of the Cyber Civilization Research Center at Keio University, the OP Collaborative Innovation Partnership is working with various stakeholders to develop OP specifications and test implementations in Japan, and is working toward web standardization and social implementation. Based on the knowledge gained from domestic research, we will make proposals to the World Wide Web Consortium (W3C), a web technology standardization organization, and aim to contribute to the development of a healthy Internet that people around the world can use with confidence.
Overview of the Originator Profile Collaborative Innovation Partnership
Established on December 15, 2022
Chief Director : Jun Murai (Professor at Keio University)
Members :
The Asahi Shimbun Company, The WebDINO Japan foundation, ADK Marketing Solutions, The Kobe Shimbun, The Saga Shimbun, The Sankei Shimbun, The Japan Times, SmartNews, The Chugoku Shimbun, The Chunichi Shimbun, Dentsu, Nikkei, Nippon Television Network Corporation, Nippon Telegraph and Telephone, News Corp, Hakuhodo DY Media Partners, Video Research, The Fukushima Minyu Shimbun, Fuji Television, fluct, The Hokkaido Shimbun Press, THE HOKKOKU SHIMBUN, The Mainichi Newspapers, The Miyazaki Nichi Nichi Shimbun, Momentum, Yahoo!, The Yomiuri Shimbun (in Japanese alphabetical order)
Headquarters location :
1-7-1 Otemachi, Chiyoda-ku, Tokyo
Business :
The development of OP technology and the construction of rules for social implementation
Homepage :
https://originator-profile.org/
A Comment from Jun Murai, Professor at Keio University and Chief Director of the OP Collaborative Innovation Partnership
"Our efforts to commercialize Originator Profile (OP) technology, which began in December 2022, have received support from various quarters. If OP technology is implemented in society, it will help maintain the health of the Internet space and increase its public interest. We will continue to call on many stakeholders to join the OP Collaborative Innovation Partnership and work to develop OP technology. We aim not only to put the technology into practical use and to integral it into practice in society, but also to make it an international standard in Internet technical specifications.
Originator Profile (OP), which is being developed by the OP Collaborative Innovation Partnership, is a new technology that makes it possible to disclose information about content creators using digitized codes. If OP is used not only in the media but also in advertising, it will lead to improving the health of the Internet space, and ultimately to increasing public interest.
If the use of OP becomes established, it will contribute to solving the current problem of the trust of news being undermined by the spread of harmful false information such as fake news. We also hope that it will lead to the health of the digital advertising market, which has been distorted in some parts by the rise of the "attention economy", which highly realizes the collection of attention.
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