GumGum

The Opening Ceremony for the Summer Games kicks off soon, and for the next few weeks, the world will be cheering on the best athletes across the globe. 🎾 ⚽ 🏀 This week, there have been over 1.4M pages of Summer Games content, according to Verity™. If you want to target this global audience and capitalize on this content, you can still do so with our Summer Games pre-bid contextual segment. Learn more about activating pre-bid segments here: https://bit.ly/3WDfQE9

How did 400+ people in London spend a rare sunny Wednesday evening in July? With GumGum of course! ☀️ This month saw the return of our Summer Boat Party and we made sure it was one to remember. Guests boarded the ‘Dixie Queen’ for an evening filled with great food and drink, captivating views of London, and unforgettable music moments, courtesy of our very own Ollie Shipp and Ben Dimond DJ duo and the legendary garage duo, Artful Dodger. The #Euros were streamed to ensure we didn’t miss a moment of the action and to top it all off, Tower Bridge opened for us not once, but twice (cameras and phones were out in full force for this special moment)! Thanks to everyone who came and made it a magical night, we hope you had the best time. For those who couldn’t make it, fear not, we’ll be back! 🛥️

🚨 At GumGum, we believe Google's decision to abandon third-party cookie deprecation represents a retreat on privacy concerns. Regulators, consumers, and brands have recognized cookie-related privacy issues and have sought more privacy-friendly solutions. The industry should continue to broaden its toolkit to include less invasive targeting methods like contextual advertising, which respects user privacy and leverages advanced AI to understand users better than third-party cookies ever could. 🍪 The industry doesn't have a cookie problem, it has a matching problem that we're solving for at GumGum. Read more about Google's latest decision: https://bloom.bg/46hhEWG #contextualadvertising #adtech

We're absolutely thrilled to announce that Kerel Cooper has joined GumGum as our new CMO! 🌟 In this role, Kerel will be responsible for leading our global marketing strategy, fostering brand and agency adoption of our advertising solutions, and helping drive overall growth for GumGum. Read more about the announcement in AdExchanger here: https://bit.ly/3LAHiMQ Welcome, Kerel! We’re so excited to have you on the team.

Do you know how much attention your brand needs to drive outcomes like awareness, recall, or purchase intent? 🤔 Each brand and each campaign requires different attention thresholds dependent on creative, platforms, formats, and more. Learn more in Playground xyz's new whitepaper on #OptimalAttention: https://lnkd.in/gzeFTnBa

🌐 We believe in safeguarding the future of the open web. Check out the latest article from Peter Wallace, our General Manager, EMEA, who shares insights on how to do so as it relates to recent ad tech M&As and their profound impact in Advertising Week: https://bit.ly/4f7auIE #adtech #digitaladvertising

More congratulations are in order: Andrea Alembakis, our Senior Product Manager, and Maddie Navin, Senior Manager of Client Services, APAC, have both been shortlisted for this year's B&T Women in Media Awards! 🎊 Congratulations to Dre, Maddie, and all the other women across the media industry recognized for these awards! https://bit.ly/3zBdSv2

Congratulations to our Director of Engineering Puravin Sivaganam who has been named as one of the best of the best developers by B&T! Congrats to Puravin and the other honorees! We're grateful to work alongside you. 🌟 https://bit.ly/4cBR394

We are still thinking about the Cannes Lions International Festival of Creativity and the amazing time we had connecting with colleagues and industry peers! 🤩 Nino Bavelaar, our Digital Director in the Netherlands, hosted a group of talented digital media and advertising folks for an incredible week of networking, chats, and fun events, and we wanted to share the video recap of the week. Shoutout to all of our partners that made it such an incredible experience! #mindsetweek #cannes2024

Our CEO Phil Schraeder has been selected for the 2024 Campaign US 40 Over 40! 🎉 These awards honor senior talent who have established lasting and meaningful careers that serve as an inspiration for rising stars. Phil continues to foster an authentic and inclusive culture at GumGum, driven by his vision and commitment to making a positive impact in the workplace. We're grateful to have a leader like Phil and are so proud of this recognition! Congratulations to the other honorees! https://bit.ly/4bGvR0o #CampaignUS40Over40