Did you know that a ChatGPT query uses 10x more energy than a simple search? With 2024 on pace to be the hottest year on record, we have to find ways to reduce and offset this energy use—fast. That’s why even as Kargo pursues its own AI innovations, we’re taking big strides to reduce our carbon footprint. Get the scoop on how we’re teaming up with Ad Net Zero and pursuing other eco-partnerships to reduce our own carbon footprint and emissions across all of ad tech. Joe Lanzerotti https://lnkd.in/gVuUTgrB #AI #energy #sustainability
About us
Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With a suite of exclusive omnichannel advertising solutions, leading brands choose Kargo to drive meaningful customer connections across mobile, video and social. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. The key to our success is our people. We’ve built a community that values teamwork, is not afraid to take chances and relentlessly strives to disrupt the industry and stand out from the crowd. Diversity is fundamental to the Kargo culture as we celebrate and embrace our differences in our inclusive workplace. Founded in 2003, Kargo is headquartered in New York with offices across the globe.
- Website
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http://www.kargo.com
External link for Kargo
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Mobile Advertising, CTV, Contextual Targeting, and Online Video
Locations
Employees at Kargo
Updates
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Trending Now on TikTok for the B2B world: Our new integration with the popular platform that enables commerce brands direct access into insights, metrics and data for optimizing across the entire consumer journey. https://lnkd.in/gBDzWECh #commerce #retail #adtech #marketing #targeting #reporting
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Kargo is your CTV MVP with our new Show-level Transparency capability for targeting or blocking specific content down to the channel, show and even episode level, plus the performance reports to prove it. https://www.kargo.com/ctv #ctv #marketing #adtech #showlevel #targeting
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Live sports are playing everywhere in the streaming universe and Kargo is your MVP for reaching major and niche league fans across today’s top apps. If you want to see your :15s and :30s win more business, let’s team up. https://www.kargo.com/ctv #ctv #marketing #adtech #video #sports
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3 screens. 2x lift in awareness & recall. 2.5x lift in purchase intent. See how Kargo’s CORE video package can pack a punch for your brand. https://lnkd.in/eTBH9ZVk #crossscreen #adtech #marketing #performance #results #video
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From pixels to paintings! Our NYC interns toured The Met last week as part of digging into Kargo’s Art in Ad Tech mission. The group viewed major works that focused on the power of art in storytelling. “I loved learning about how different artists had messages they wanted to convey through their art like advertising does today” said Intern Trinity Martin. #TheMet #InternDayOut
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Video made easy. You bring us your still images, we convert them into a CTV-ready slideshow complete with an audio track that you provide or we create. The best part: no, none, zip, zero production costs. https://www.kargo.com/ctv #ctv #marketing #advertising #adtech
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Our most recent MCA program webinar brought the experts from DoubleVerify and Fabrik to educate diverse media partners on how to best collaborate with brands, agencies and tech partners on brand safety goals and keyword lists to avoid flags. Missed it? Reach out to mca@kargo for the recording.
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🎉 Exciting News! 🎉 Congratulations to Kelly Gandee Cohen for being named Salesperson of the Year at the ThinkLA Awards! 🏆 We’ve always known she’s one of the best! Kelly consistently goes above and beyond, delivering outstanding results for clients and setting new benchmarks for success. #Adtech #Awards #ThinkLAAwards #SalespersonOfTheYear #SalesExcellence
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Fake inventory. Mystery SSPs. Bad math. How do you escape the fraud in the CTVerse? David Naffis, General Manager of CTV at Kargo, arms you with the right strategies in his latest byline. Read more at Association of National Advertisers: https://rb.gy/o06al8 #AdTech #CTV #Programmatic
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