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>The market won't save us, because a competitor who tries to gain market-share by not doing that crap will eventually turn around and join in the fun, once it's in their interest.

Doesn't this imply, though, that there is some kind of market force which would allow such a competitor who isn't doing that to grab market share in the first place? What happens to that market share when the competitor eventually decides to change their trajectory - does it just disappear?




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