How are web payments changing the economics of mobile gaming?
Posted on June 20, 2023 in Commerce, Lifetime Customer Value, Original Content, Paid ContentGetting ML-Based App Personalization Right: The Engagement Engineering Framework
Posted on February 21, 2023 in Guest Post, Lifetime Customer Value, Original ContentAds in streaming, differential pricing, and the pursuit of ARPU
Posted on August 24, 2022 in Lifetime Customer Value, Monetization, Original Content, Paid Content, Platform Wars, Streaming
Posted on August 3, 2022 in Freemium, Lifetime Customer Value, Original Content, Performance Marketing, Retention
Surviving the mobile marketing winter
Posted on June 22, 2022 in Lifetime Customer Value, Monetization, Original Content, Performance Marketing, Programmatic MarketingWhy in-app personalization, not fingerprinting, is the future of post-ATT advertising
Posted on May 4, 2022 in Freemium, Lifetime Customer Value, Monetization, Original Content, Performance Marketing, RetentionWhat’s the real value of web-based payments for mobile games?
Posted on September 30, 2021 in Freemium, Lifetime Customer Value, Monetization, Original ContentHow to win with subscriptions on mobile
Posted on October 26, 2020 in Freemium, Lifetime Customer Value, Monetization, Original Content, Performance Marketing, PodcastHow to scale and optimize marketing spend with SKAdNetwork
Posted on August 17, 2020 in Lifetime Customer Value, Managing Growth Teams, Monetization, Original Content, Performance MarketingBuilding a virtuous cycle between product and marketing
Posted on March 9, 2020 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Original Content, Performance Marketing, Retention