Mobile Dev Memo Podcast MobileDevMemo

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including:


What is motivating the dramatic growth of CTV advertising spend?;
The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers;
The different targeting and measurement solutions offered by the major streaming services;
Why CTV measurement is challenging when inventory is purchased through third-party DSPs;
The availability of targeting data across various streaming services and programmatic channels.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:


Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover:


The current state of the open programmatic web;
What caused the rapid decline of made-for-advertising (MFA) supply;
How the largest premium web publishers will adapt to cookie deprecation in Chrome;
Whether cookies will ultimately be deprecated in Chrome;
Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome;
The dynamics behind OEMs claiming ad rights within CTV apps.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:


Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.

My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile advertising ecosystem, having founded one of the first MMPs, Ad-X, which was acquired by Criteo in 2013.

In this episode, David and I discuss AdAttributionKit, the advertising attribution framework that Apple introduced at WWDC this year and which is mostly -- currently, anyway -- a re-brand of SKAdNetwork. Among other things, we cover:


The changes to mobile attribution introduced with AdAttributionKit;
The extent to which AdAttributionKit is an attempt to unify attribution across platforms, and what would that conceivably might look like in a few years' time;
Whether Meta or Google are any more likely to adopt AdAttributionKit than they were SKAdNetwork;
Why Apple made the change that only allows one view-through impression to be open at a time;
Apple's long-term vision for attribution;
Whether Private Cloud Compute will have a measurement use case at some point;
Updated thoughts on the likelihood of Apple deploying its "nuclear option" of IP obfuscation.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:


Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it's all about.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length.

This episode focuses on an article titled What is performance marketing?⁠, first published in October 2018. The episode attempts to clarify what I see as a broad misunderstanding of the general marketing taxonomy with a functional definition of performance marketing.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:


⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:


Apple Podcasts
Spotify
Google Podcasts

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem.

In this episode, among other topics, Archie and I discuss:


The history of alternative mobile app stores, starting most prominently with Epic's Project Liberty and progressing through those lawsuits, as well as Google's settlement with states' attorneys general;
The current state of affairs with respect to alternative app stores and alternative in-app payments;
The size of the "shadow IAP economy" on mobile, enabled by web shops;
How much traction do you think alternative app marketplaces will see in the EU under the auspices of the DMA, including the four that are live now: AltStore Pal, the Aptoide games store, Mobivention, and SetApp Mobile;
The key advantages of web shops over platform storefronts;
How developers can overcome the conversion friction inherent in moving users to alternative storefronts.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:


⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:


Apple Podcasts
Spotify
Google Podcasts