marketing

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marketing is, from a positive perspective, the work you can do to make it super easy for others (bloggers, journalists, etc) to write about your site, specific posts, projects, events, services, and even products, by doing things like creating easy to re-use icons for yourself and your site, featured images for posts, copy pasteable links, logos, and short/medium/long descriptions of your things, and easy to find guides.

See Also