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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Conservatives Are More Open to Seemingly Inferior Products Than Liberals Are
Sales & Marketing Magazine ArticleA new body of research shows that shoppers who lean to the right politically are more likely to buy goods with obvious flaws than shoppers who lean to... -
Research: How Cultural Differences Can Impact Global Teams
Sales & Marketing Digital ArticleAnd what managers can do to help their international teams succeed. -
What You’re Getting Wrong About Customer Journeys
Marketing Magazine ArticleThey shouldn’t always be effortless or predictable. -
Remove Boredom and Frustration from Your Customer Journey
Sales & Marketing Digital ArticleToo many companies prioritize efficiency over the customer experience. -
The One Thing VCs Could Do Immediately to Increase Returns
Consumer behavior Digital ArticleHow investors can start seeing more opportunities. -
Executives Need to Invest in Understanding the Customer Experience
Sales & Marketing Digital ArticleOnly half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey. -
Ethical Frameworks for AI Aren’t Enough
Technology and analytics Digital ArticleYou need to be able translate your principles into metrics your team can use. -
Looking Ahead: Implications of the Present
Managing people Magazine ArticlePeter F. Drucker claims to have made his last prediction late in 1929 when he forecast a quick recovery for the stock market, thereby inoculating himself against the folly of making further predictions. Nevertheless, the instinct to look ahead is profoundly human. We, the editors of the Harvard Business Review, have thus chosen the occasion […] -
How to Measure Inclusion in the Workplace
Consumer behavior Digital ArticleSeven key elements to look at, according to research. -
Selling on TikTok and Taobao
Strategy SpotlightThe growing power of online video platforms -
Stretching Your Global Mindset
International business Digital ArticleHow well do you really understand the world beyond your own country’s borders? Do you value all human beings equally or are you more sympathetic toward people who are closer and more similar to you? What does it matter for business and for society? Several readers of my previous post have commented that mindsets or […] -
Spark Innovation Through Empathic Design
Innovation & Entrepreneurship Magazine ArticleAlmost all companies today compete to some degree on the basis of continuous innovation. And many turn to customers for information to guide that innovation.... -
Five New Year's Resolutions Every Leader Should Make
Sales & Marketing Digital ArticleLeaders must leverage and develop diverse talent in 2014. -
Research: Customers Will Reward Companies for Smaller Gender Pay Gaps
Transparency Digital ArticleNew regulations mandating the public disclosure of pay data mean consumers have more information than ever. -
Employee Demographics Don't Have to Be at Odds with Employees' Identities
Sales & Marketing Digital ArticleIt's time for organizations to rethink how they categorize race, gender, and ethnicity. -
A Diverse Board Is an Independent Board
Boards Digital ArticleAnd window dressing doesn’t cut it. -
The Elusive Green Consumer
Consumer behavior Magazine ArticlePeople say they want sustainable products, but they don’t tend to buy them. Here’s how to change that. -
How Big Is "Tall"?
Sales & Marketing Magazine ArticleConsumers make clear and consistent distinctions among sizes. -
Research: Why People Really Buy Upcycled Products
Technology & Operations Digital ArticleCreativity is more of a selling point than sustainability.
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Globe Telecom: Redefining Telecommunication in the Philippines
Leadership & Managing People Case Study11.95View Details Globe Telecom, a leading telecommunications service provider in the Philippines, had a long history in the communications business. The company was incorporated... -
Cyworld: Creating and Capturing Value in a Social Network
Sales & Marketing Case Study11.95View Details In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base.... -
A General Theory of Coolness
Sales & Marketing Case Study8.95View Details Coolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as "cool," few have a clear idea... -
Minneapolis Star Tribune
Leadership & Managing People Case Study11.95View Details In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region's largest newspaper, reviewed subscription... -
Beyond Meat: Changing Consumers' Meat Preference
Sales & Marketing Case Study11.95View Details Beyond Meat, a producer of plant-based meat substitutes, was founded in 2009 in Los Angeles, California. The company's vision is for consumers to enjoy... -
Pete & Gerry's
Sales & Marketing Case Study11.95View Details -
Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge
Sales & Marketing Case Study11.95View Details Even as Parachute oil is the clear brand leader in the branded regular coconut oil market, having rapidly taken away share from the loose oil market,... -
Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy
Strategy & Execution Case Study11.95View Details The case focuses on Irene Rosenfeld's tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company... -
Li Ning--Anything is Possible
Sales & Marketing Case Study11.95View Details A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic... -
Behavioural Insights Team (A)
Leadership & Managing People Case Study11.95View Details The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B... -
United Breaks Guitars
Sales & Marketing Case Study11.95View Details When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms... -
Selling Sketches - The Case of Artistically Yours (A)
Sales & Marketing Case Study11.95View Details Ramesh is the founder of a startup 'Artistically Yours'. Ramesh wants the company to become a market place which brings together artists who can sketch... -
Ron Ventura at Mitchell Memorial Hospital
Organizational Development Case Study8.95View Details Mitchell Memorial Hospital is a 750-bed regional academic medical center in Ohio. Andy Prescott, Chief of the Cardiovascular Center, is reviewing the... -
Strategic Use of Music in Marketing: A Selective Review
Sales & Marketing Case Study8.95View Details Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. -
Rock Pharmacy: Rocked?
Sales & Marketing Case Study11.95View Details Driven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of... -
BEworks: Experimentation in Business
Sales & Marketing Case Study11.95View Details In 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding... -
Exploring Brand-Person Relationships: Three Life Histories (Condensed)
Sales & Marketing Case Study11.95View Details The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now... -
Brandless: Disrupting Consumer Packaged Goods
Sales & Marketing Case Study11.95View Details Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious... -
Tommy Hilfiger Adaptive: Fashion for All
Sales & Marketing Case Study11.95View Details In Fall 2017, Tommy Hilfiger launched Tommy Hilfiger Adaptive, a line of adaptive and inclusive fashion apparel intended to make dressing easier. Now,...
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Globe Telecom: Redefining Telecommunication in the Philippines
Leadership & Managing People Case Study11.95View Details Globe Telecom, a leading telecommunications service provider in the Philippines, had a long history in the communications business. The company was incorporated... -
Cyworld: Creating and Capturing Value in a Social Network
Sales & Marketing Case Study11.95View Details In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base.... -
“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
A General Theory of Coolness
Sales & Marketing Case Study8.95View Details Coolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as "cool," few have a clear idea... -
Conservatives Are More Open to Seemingly Inferior Products Than Liberals Are
Sales & Marketing Magazine ArticleA new body of research shows that shoppers who lean to the right politically are more likely to buy goods with obvious flaws than shoppers who lean to... -
Research: How Cultural Differences Can Impact Global Teams
Sales & Marketing Digital ArticleAnd what managers can do to help their international teams succeed. -
What You’re Getting Wrong About Customer Journeys
Marketing Magazine ArticleThey shouldn’t always be effortless or predictable. -
Remove Boredom and Frustration from Your Customer Journey
Sales & Marketing Digital ArticleToo many companies prioritize efficiency over the customer experience. -
Minneapolis Star Tribune
Leadership & Managing People Case Study11.95View Details In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region's largest newspaper, reviewed subscription...