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Create new advertising on duckduckgo page
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moollaza committed Mar 15, 2023
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28 changes: 28 additions & 0 deletions _docs/company/advertise-on-duckduckgo-search.md
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---
title: Advertise on DuckDuckGo Search
category: Company
order: 50
---

DuckDuckGo delivers privacy respecting advertising to users while providing excellent return on investment for advertisers.

As privacy awareness becomes more pervasive, consumers are making more informed technology choices, including which online search engine they use.

Today DuckDuckGo has become a key platform for advertisers, with a growing user base of over 30M in the US and 100M+ worldwide, and a growing list of reasons why it’s the smart choice to include in any search media plan.

#### Higher return on investment vs other search engines

- DuckDuckGo offers fewer ads than other major search engines to create a differentiated user-experience. This gives the ads we show greater prominence on the page and increases the likelihood that customers will click through and continue their purchasing journey.
- Choosing to advertise on DuckDuckGo lets advertisers tap into the broader Microsoft Advertising Network, which leverages AI and numerous auction signals to identify the best click for your campaign and measure conversions.

#### A leader in US and international mobile market share

- DuckDuckGo owns the #2 position in mobile market share in the US, and 18 other markets including Australia, Austria, Belgium, Canada, Denmark, Finland, France, Ireland, Italy, Malta, New Zealand, Portugal, Slovenia, Spain, Sweden, Switzerland.

#### Reach valuable users who can’t be found on Google (or other search engines)  

- Our research suggests that there are millions of DuckDuckGo users who don’t use Google Search. By advertising on DuckDuckGo, advertisers can extend their campaign reach and access even more customers who they otherwise might miss.

If you have any questions about advertising on DuckDuckGo, please contact [advertising@duckduckgo.com](mailto:advertising@duckduckgo.com).

To advertise on DuckDuckGo, visit [Microsoft Advertising](https://about.ads.microsoft.com/en-us/h/a/microsoft-advertising).
6 changes: 3 additions & 3 deletions _docs/company/advertising-and-affiliates.md
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## Advertising

It is a myth that search engines need to track you to make money. We make our money from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t collect that information, search ads on DuckDuckGo are based on the search results page you're viewing instead of being based on you as a person. For example, if you search for cars, we’ll show you ads about cars. We've even created a way to show localized ads while still keeping you completely anonymous. See the [Anonymous Localized Results](https://help.duckduckgo.com/privacy/anonymous-localized-results/) help page for more information on how we do this technically.
It is a myth that search engines need to track you to make money. We make our money from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t collect that information, search ads on DuckDuckGo are based on the search results page you're viewing instead of being based on you as a person. For example, if you search for cars, we’ll show you ads about cars. We've even created a way to show localized ads while still keeping you completely anonymous. See the [Anonymous Localized Results](/privacy/anonymous-localized-results/) help page for more information on how we do this technically.

Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft's ad network, though [even in that case](https://help.duckduckgo.com/duckduckgo-help-pages/company/ads-by-microsoft-on-duckduckgo-private-search/), “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.
Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft's ad network, though [even in that case](/company/ads-by-microsoft-on-duckduckgo-private-search/), “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.

This is generally how advertising appears on DuckDuckGo:

![Screenshot showing ads in DuckDuckGo search results]({{ site.baseurl }}/images/duckduckgo-sponsored-links.jpg)

If you think you see low-quality ads, for example, ads that seem irrelevant or suspicious, please use the 'Report Ad' link for the ad in question on the search results page and follow the prompts.

Visit [Advertise on DuckDuckGo Search](https://help.duckduckgo.com/duckduckgo-help-pages/company/advertise-on-duckduckgo-search/) to learn more about why you should advertise on DuckDuckGo.
Visit [Advertise on DuckDuckGo Search](/company/advertise-on-duckduckgo-search/) to learn more about why you should advertise on DuckDuckGo.

Visit [Microsoft Advertising](https://about.ads.microsoft.com/en-us/h/a/microsoft-advertising?) to start buying search advertising on DuckDuckGo.

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