Privacy Pro help page updates

_docs/company/about-duckduckgo.md

@@ -7,17 +7,21 @@ order: 50
 
 DuckDuckGo is the independent Internet privacy company for anyone who’s tired of being tracked online and wants an easy solution.
 
-Unlike Chrome and other browsers, our free, go-to browser comes with over a dozen powerful privacy protections built-in, including our search engine that replaces Google and doesn't track your search history, and our best-in-class tracker blocker that blocks cookies and creepy ads that follow you around. This unique combination of protections makes our browser the most comprehensive privacy protection you can get with one download.
+Unlike Chrome and other browsers, our free, go-to browser comes with over a dozen powerful privacy protections built-in, including our search engine that replaces Google and doesn't track your search history, and our best-in-class tracker blocker that blocks cookies and creepy ads that follow you around. This unique combination of free protections makes our browser the most comprehensive privacy protection you can get with one download.
 
-Every day, tens of millions of people rely on DuckDuckGo to protect their online activities, from searching to browsing, emailing, and more. The DuckDuckGo browser is available for download on desktop and mobile devices ({% include ddg-browser-os-list-linked.md %}). Our private search engine is built into the DuckDuckGo browser, but it can also be accessed independently at duckduckgo.com or as a built-in option on other popular browsers.
+In addition, we also offer [Privacy Pro]({{ site.baseurl}}/privacy-pro/), a three-in-one subscription service, integrated into our browser. Subscribers to the Privacy Pro add-on get even more privacy protection with a fast and simple [VPN]({{ site.baseurl }}/privacy-pro/vpn/), a [Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal) service, and an [Identity Theft Restoration]({{ site.baseurl}}/privacy-pro/identity-theft-restoration) service.
 
-Learn more about some of the other privacy protections built into the DuckDuckGo browser:
-- [Private Search]({{ site.baseurl }}/search-privacy/)
-- [Web Tracking Protections]({{ site.baseurl }}/privacy/web-tracking-protections/)
-- [Email Protection]({{ site.baseurl }}/email-protection/)
-- [App Tracking Protection]({{ site.baseurl }}/p-app-tracking-protection/)
-- [Smarter Encryption]({{ site.baseurl }}/privacy/smarter-encryption/)
+Every day, tens of millions of people rely on DuckDuckGo to protect their online activities, from searching to browsing, emailing, and more. The DuckDuckGo browser, including the Privacy Pro subscription (an optional, paid add-on), is available for download on desktop and mobile devices ({% include ddg-browser-os-list-linked.md %}). Our private search engine is built into the DuckDuckGo browser, but it can also be accessed independently at duckduckgo.com or as a built-in option on other popular browsers.
+
+Learn more about some of the privacy protections built into the DuckDuckGo browser:
+
+-   [Private Search]({{ site.baseurl }}/search-privacy/)
+-   [Web Tracking Protections]({{ site.baseurl }}/privacy/web-tracking-protections/)
+-   [Email Protection]({{ site.baseurl }}/email-protection/)
+-   [App Tracking Protection]({{ site.baseurl }}/p-app-tracking-protection/)
+-   [Smarter Encryption]({{ site.baseurl }}/privacy/smarter-encryption/)
+-   [Privacy Pro subscription service ]({{ site.baseurl }}/privacy-pro/)
 
 All of our products are backed by the same, straightforward [Privacy Policy](https://duckduckgo.com/privacy): We don’t track you.
 
-Welcome to the Duck Side!
+Welcome to the Duck Side!

_docs/company/contact-us.md

@@ -9,11 +9,14 @@ order: 700
 -   If you have feedback regarding our search results, or think you’ve encountered results that look suspicious, please use the “Share Feedback” button located at the bottom of the search results page and follow the prompts. You can also send feedback about specific instant answers where a corresponding feedback option is shown.
 -   Media inquiries: please visit our [press page](https://duckduckgo.com/press) or reach out to [press@duckduckgo.com](mailto:press@duckduckgo.com).
 -   Business partnership inquiries: please visit our <a href="{{ site.baseurl }}/company/partnerships">partnerships page</a>.
--   Legal inquiries: please contact [legal@duckduckgo.com](mailto:legal@duckduckgo.com).
+-   Security vulnerabilities: please submit a report via [HackerOne](https://hackerone.com/duckduckgo).
+-   Customer support for Email Protection: reach out to [support@duck.com](mailto:support@duck.com).
+-   Customer support for Privacy Pro: reach out to [privacypro@duckduckgo.com](mailto:privacypro@duckduckgo.com).
+-   Legal inquiries for Privacy Pro: please contact [privacyprolegal@duckduckgo.com](mailto:privacyprolegal@duckduckgo.com).
 -   DMCA complaints: please send requests to [dmca@duckduckgo.com](mailto:dmca@duckduckgo.com).
 -   For user data rights under privacy laws or regulations (e.g., GDPR), please contact [privacy@duckduckgo.com](mailt:privacy@duckduckgo.com). Inquiries sent to other DuckDuckGo email addresses will not receive a separate response.
--   Security vulnerabilities: please submit a report via [HackerOne](https://hackerone.com/duckduckgo).
--   Our mailing address is 20 Paoli Pike, Paoli, Pennsylvania 19301, USA.
 -   Our representative under Article 27 of the GDPR is IT Governance Europe Limited, Third Floor, The Boyne Tower, Bull Ring, Lagavooren, Drogheda, Co. Louth,
     A92 F682. [eurep@itgovernance.eu](mailto:eurep@itgovernance.eu).
 -   Our representative under the UK’s GDPR is GRCI Law Limited, Unit 3, Clive Court, Bartholomew’s Walk, Cambridgeshire Business Park, Ely, CB7 4EA, UK. [ukrep@grcilaw.com](mailto:ukrep@grcilaw.com).
+-   General legal inquiries: please contact [legal@duckduckgo.com](mailto:legal@duckduckgo.com).
+-   Our mailing address is 20 Paoli Pike, Paoli, Pennsylvania 19301, USA.

_docs/company/how-does-duckduckgo-protect-privacy.md

@@ -7,13 +7,13 @@ category: About DuckDuckGo
 order: 75
 ---
 
-**Quick Answer:**
+## Quick Answer:
 
 If you’re like most people on the Internet, you use Google to search the web and Google Chrome to browse the web. That means by default Google can keep track of every single search you make and website you visit. On those websites, other companies may also track you.
 
-DuckDuckGo is an independent Google alternative that also lets you search and browse the web, but we don’t track your searches or browsing history, and our <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">browsers</a> and <a href="{{ site.baseurl }}/desktop/adding-duckduckgo-to-your-browser/">extensions</a> help you block other companies from trying to track you as well, all by default. Our browser comes with seamless privacy protection built-in, including <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more. That’s how DuckDuckGo protects your privacy in a nutshell.
+DuckDuckGo is an independent Google alternative that also lets you search and browse the web, but we don’t track your searches or browsing history, and our <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">browsers</a> and <a href="{{ site.baseurl }}/desktop/adding-duckduckgo-to-your-browser/">extensions</a> help you block other companies from trying to track you as well, all by default. Our free browser comes with seamless privacy protection built-in, including <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more, making it the most comprehensive privacy protection you can get with one download. Plus, subscribers to our Privacy Pro subscription service get three additional protections: a fast and simple VPN, a Personal Information Removal service, and an Identity Theft Restoration service. That’s how DuckDuckGo protects your privacy in a nutshell.
 
-**Detailed Answer:**
+## Detailed Answer:
 
 Our product vision is to be the “easy button” for online privacy.
 
@@ -34,3 +34,9 @@ DuckDuckGo protects your privacy through a uniquely comprehensive set of privacy
 To be effective, our privacy protections need to continually evolve to mitigate how trackers attempt to evade specific protections. That’s why we offer multiple types of web tracking protections, continually improve them, and work to introduce new and innovative protections.
 
 Note that our private search engine is also independently accessible at [duckduckgo.com](https://duckduckgo.com/) and as a built-in option in other popular browsers. However, if you just use the search engine, we cannot offer any privacy protection when you visit other web sites. To get that protection, you need our browser or browser extensions. Our help page on <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">web tracking protections</a> details which protections are available on which platforms.
+
+In addition, our Privacy Pro subscription service includes three more protections:
+
+-   **[VPN]({{ site.baseurl}}/privacy-pro/vpn)**: Secure your connection anytime, anywhere. Get full-device protection with the VPN built for speed, simplicity, and security. Available on Mac, Windows, iOS, and Android.
+-   **[Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal)**: Find and remove your personal details – like your name and address – from sites that store and sell it, helping to combat identity theft and spam.
+-   **[Identity Theft Restoration]({{ site.baseurl }}/privacy-pro/identity-theft-restoration)**: If your identity is stolen, a dedicated advisor will help you restore stolen accounts, recover financial losses, and correct your credit report. Brought to you by Iris (Iris Powered by Generali) — a world leader in identity theft restoration.

_docs/company/how-duckduckgo-makes-money.md

@@ -1,12 +1,14 @@
 ---
 title: How does DuckDuckGo make money?
-description: DuckDuckGo makes money from private ads on our search engine.
+description: DuckDuckGo makes money from private ads on our search engine and from subscription fees for our Privacy Pro subscription service.
 image: /images/money.png
 category: About DuckDuckGo
 order: 100
 ---
 
-It is a myth that search engines need to track you to make money. We make our money from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our [Privacy Policy](https://duckduckgo.com/privacy), search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. We’ve even created a way to show localized ads while still keeping you completely anonymous. See the <a href="{{site.baseurl}}/privacy/anonymous-localized-results/">Anonymous Localized Results</a> help page for more information on how we do this technically.
+## Private ads on our search engine
+
+It is a myth that search engines need to track you to make money. The majority of our revenue is from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our [Privacy Policy](https://duckduckgo.com/privacy), search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. We’ve even created a way to show localized ads while still keeping you completely anonymous. See the <a href="{{site.baseurl}}/privacy/anonymous-localized-results/">Anonymous Localized Results</a> help page for more information on how we do this technically.
 
 Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft’s ad network, though <a href="{{site.baseurl}}/company/ads-by-microsoft-on-duckduckgo-private-search/">even in that case</a>, “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.
 
@@ -19,3 +21,7 @@ If you think you see low-quality ads, for example, ads that seem irrelevant or s
 Visit <a href="{{site.baseurl}}/company/advertise-on-duckduckgo-search/">Advertise on DuckDuckGo Search</a> to learn more about why you should advertise on DuckDuckGo.
 
 Visit [Microsoft Advertising](https://about.ads.microsoft.com/en-us/h/a/microsoft-advertising?) to start buying search advertising on DuckDuckGo.
+
+## Subscription fees from Privacy Pro
+
+We also make money from subscription fees. Specifically, the monthly or annual fee that subscribers pay to access [Privacy Pro]({{ site.baseurl}}/privacy-pro/), our three-in-one subscription service that includes a [VPN]({{ site.baseurl}}/privacy-pro/vpn), a [Personal Information Removal]({{ site.baseurl}}/privacy-pro/personal-information-removal) service and an [Identity Theft Restoration]({{ site.baseurl}}/privacy-pro/identity-theft-restoration) service.

_docs/features/instant-answers-and-other-features.md

@@ -6,7 +6,7 @@ category: DuckDuckGo Search Results
 order: 1100
 ---
 
-<h3>Instant Answers</h3>
+<h2>Instant Answers</h2>
 
 <p>
     DuckDuckGo uses over
@@ -24,7 +24,7 @@ order: 1100
     Of course, things like <a href="https://duckduckgo.com/?q=2x+%2B+6+%3D+12+solve&amp;ia=calculator">calculations</a> and <a href="https://duckduckgo.com/?q=people+in+space&ia=answer">factual information</a> are covered but what's more interesting are the surprises you'll find as Instant Answers. From <a href="https://duckduckgo.com/?q=AA+102">checking the status of a flight</a> to <a href="https://duckduckgo.com/?q=password+strong+12&ia=answer">generating a strong password</a>, we've got an Instant Answer for it.
 </p>
 
-<h3>!Bang Syntax</h3>
+<h2>!Bang Syntax</h2>
 
 <p>
     You can search other sites directly from DuckDuckGo, just by using our

_docs/get-duckduckgo/get-duckduckgo-browser-on-windows.md

@@ -10,7 +10,7 @@ Our free web browser is a privacy-protecting alternative to Google Chrome and ot
 
 -   [Download the DuckDuckGo Private Browser for Windows](http://duckduckgo.com/windows)
 
-**Problems with installation?**
+### Problems with installation?
 
 **Unsupported Versions of Windows**<br />
 If you get an error message when attempting to install DuckDuckGo on Windows indicating “this package is not compatible with the device", try the following:

_docs/get-duckduckgo/get-duckduckgo-index.md

@@ -7,6 +7,6 @@ category: How To Get DuckDuckGo
 isIndex: true
 ---
 
-[DuckDuckGo Search](https://duckduckgo.com) and <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">DuckDuckGo Private Browser</a> – our privacy-protecting alternative to Google Search and Chrome in one free app – is now available on all major platforms. Find step-by-step instructions for your device below.
+[DuckDuckGo Search](https://duckduckgo.com) and <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">DuckDuckGo Private Browser</a> – our privacy-protecting alternative to Google Search and Chrome in one free app – is now available on all major platforms. [Privacy Pro]({{ site.baseurl }}/privacy-pro), our three-in-one privacy subscription service, is also available to U.S. residents in the DuckDuckGo browser on all major platforms. Find step-by-step instructions for your device below.
 
 {% include category-footer-nav.md %}

_docs/get-duckduckgo/how-much-does-duckduckgo-cost.md

@@ -1,8 +1,10 @@
 ---
 title: How much does DuckDuckGo cost?
-description: DuckDuckGo Search, our browser extensions, and DuckDuckGo Private Browser are all free.
+description: DuckDuckGo Search, our browser extensions, and DuckDuckGo Private Browser are all free. Privacy Pro can be purchased as a monthly or annual subscription.
 category: How To Get DuckDuckGo
 order: 25
 ---
 
 [DuckDuckGo Search](https://duckduckgo.com/), our <a href="{{ site.baseurl }}/desktop/adding-duckduckgo-to-your-browser/">browser extensions</a>, and <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">DuckDuckGo Private Browser</a>, our everyday browser and privacy-protecting alternative to Google Search & Chrome in one app, **are all free**.
+
+We also offer [Privacy Pro]({{ site.baseurl }}/privacy-pro) —- our three-in-one subscription service —- which costs $9.99 a month, or $99.99 a year. It includes a [VPN]({{ site.baseurl }}/privacy-pro/vpn), a [Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal) service, and an [Identity Theft Restoration]({{ site.baseurl }}/privacy-pro/identity-theft-restoration) service.