Havas International - Paris

VRAI ou FAUX ? Découvrez un petit extrait de A World Without Bias, notre show stratégique, que vous aimez tant by Havas International Paris ! 👉 Déconstruisez les biais que vous pouvez avoir sur les médias avec Agathe de Carpentier, Business Partner et Berke Berberoğlu, Media Development Expert chez Havas International - Paris. Ready, Set, Listen ! Léa Furio Thierry Joly Antoine Panicucci #VraiFaux #Media #Influence #Biais

🔥 Nous sommes fiers d’annoncer que nous sommes Cas d’Or Digital Luxe 2024 ! 🏆 Havas International Paris a reçu la récompense dans la catégorie Acquisition Mobile pour le travail réalisé avec Champagne Bollinger ! La campagne de téléchargement de l’application 1829 déployée sur plusieurs marchés est un succès et démontre le savoir-faire d’Havas sur des logiques performance. Félicitations aux équipes et un grand merci à Champagne Bollinger pour la confiance accordée. 🙌 📱 Découvrez l’application : https://lnkd.in/eBhP9TVH Léa Furio Thierry Joly Pascal Gayat César Dupuis Tess Atlan Carla Brueño Constance Roussel Guadalupe Sánchez Guntín #Awards #Luxe #CasDor #Digital #Acquisition

Havas International Paris accompagne BNP Paribas pour le déploiement d'une campagne B2B européenne sur 12 pays ! 🌍 En grands formats OOH, réseau DOOH, presse PAN et locale, programmatique et social media… Apprenez-en plus dans l’article de CB News en commentaire. ⬇️

🥬 Advertising can play a key role in the transition and transformation of our society through its power to influence. It is therefore the strength of our profession and its more responsible act that will raise awareness of the need for a greener society and enable us to chart a course for the decarbonization of our industry. Our client Orange has clearly understood that, after having initiated this approach with its national campaigns, wanted to use our proprietary technology 𝗛𝗮𝘃𝗮𝘀 𝗖𝗮𝗿𝗯𝗼𝗻 𝗜𝗺𝗽𝗮𝗰𝘁 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿 to measure the emissions of its Orange Cyberdefense campaign in 8 European countries as well as South Africa. It's possible to propose a decarbonization trajectory, while piloting the Media and Business KPIs, because eco-responsibility must go hand in hand with media efficiency. To achieve this, we have activated 6 digital platforms: Meta (Facebook), X, LinkedIn, Youtube, Twitch and Threads.   🤔 We must therefore draw several learnings from this large-scale campaign, which was broadcast over two waves in France, Germany, the UK, Belgium, the Netherlands, Norway, Sweden, Denmark and South Africa: 𝟭.We have presented the carbon result by country and then by platform. The result is a substantial difference between some countries. Indeed, the calculator takes into account the energy used and when the majority of energy comes from coal, the carbon footprint is much more consequential. 𝟮.Concerning the platforms, some of them diffuse massively, others require more or less heavy formats and, at the end all this has an impact...   💡 In light of the points mentioned above and beyond the length of the videos, we have proposed quick wins: 𝟭. reducing the weight of videos considerably reduces the carbon impact: note that this reduction can be done without degrading quality 𝟮. A video will always be heavier than an animated film or photos. Heavier weight would result in higher carbon emission 𝟯. With regard to the previous two points, we have proposed partners and technical solutions that will substantially reduce the carbon footprint of campaigns   Anne Imbert, VP Brand, Advertising and Sponsorship: "At Orange, we are committed to ever more responsible communication campaigns. We're already mature in terms of eco-design and eco-production, and now we're making a commitment to distribution thanks to the Havas Carbon Impact Calculator". Pascale Autret l Caroline Guillaumin l Alexandra Melloul l Imane Nachit l Geoffroy Sirven-Vienot l Severine Nubel l Thierry Joly l Nicolas de Vulpian l Berke Berberoğlu l Emma Venard l Oriane Marteau l Margot Ledun l AGENCE79 l Benjamin Duong l Kévin SAINTE-ROSE l Basile Ribard

🎥 Stay tuned, something is coming soon… 👀   #True #Or #False

Des millions d’Européens se souviennent de l’époque où ils ne pouvaient pas exprimer librement leurs opinions. Ils ont assisté à ce changement grâce au pouvoir de la #démocratie. Et ils ont un message à transmettre: ne la considérez jamais comme acquise. Utilisez votre voix. Ou d’autres décideront pour vous. #UtilisezVotreVoix #électionseuropéennes #européennes2024

MUST WATCH & SHARE 📽️ Because freedom, peace and democracy should never be taken for granted, We are extremely proud and humbled to launch today the European Parliament’s campaign for the 2024 European Elections (6th-9th of June). A plead from one generation to another with one clear message Use your vote. Or others will decide for you. #UseYourVote

Agathe de Carpentier, Business Manager chez Havas International Paris a accepté l'invitation de NUMA et s’est prêtée à l'exercice du podcast pour Les Pieds dans le Plat au micro de Claudio Vandi. 🎙️ Management des nouvelles générations, entre quête de sens, flexibilité et cycles accélérés... Un sujet du quotidien et plein de sens pour Agathe ! Bonne écoute !🍿 https://lnkd.in/eHRTAeMT Et n'hésitez pas à nous faire des retours et nous partager vos expériences sur le sujet !

Léa Furio, notre Directrice Générale répond aux questions de Vincent Thobel dans 100%Media week, le podcast de The Media Leader FR. Ecoutez le nouvel épisode !🎙️🔥⬇️

🚀 Elevate your startup to new heights with Havas Startup Accelerator 🚀   Are you innovating in communication, media, creativity, or entertainment? Havas Startup Accelerator at Station F wants you! 🫵 Our 6-month program, starting in April, offers not just growth but a gateway to many opportunities. 💡 What’s in it for you? 1️⃣ Strategic introductions to key players in the Havas Group network relevant to your business 2️⃣ Customized support from our communication wizards 3️⃣ Invitations to public and private events 4️⃣ STATION F resources and benefits Don't let this opportunity slip away; apply by March 15th: https://lnkd.in/eCFhqxsn   🔄 Share to help us find the game-changers and tag a startup that could benefit from this opportunity! Laurent Broca, Hommel-Viktorovitch Dimitri, Sophie Liebermann, Emma Guerinet, Charlotte Rambaud, Kristin Calmes, STATION F Havas Paris, Havas Media Network, Havas Play 🇫🇷, AGENCE79, ekino, Havas Events Paris, CSA (Institut d'Etudes), HRCLS, Havas Coaching & Messages, Havas Market France, Havas Commerce, Havas Health & You, Havas Life Paris, Havas International - Paris, The Salmon Consulting Havas Group Vivendi #HavasStartupAccelerator #Entrepreneurship #Innovation