SoundHound AI (SOUN) shares lift off, shooting up by over 22% in Wednesday's trading session after the AI-powered speech recognition developer unveiled a partnership with Stellantis (STLA) in European vehicles.

SoundHound AI co-founder and CEO Keyvan Mohajer comes onto Market Domination to explain the advancements in AI chatbot models in cars and how transactions and in-vehicle could easily be in the future for consumer convenience.

"So for years, consumers have accepted that digital assistants in cars and devices are limited... But by integrating generative AI into the assistant very seamlessly, consumers can ask questions about anything and everything," Mohajer tells Yahoo Finance. "And they ran pilots. The numbers spoke for themselves: usage went up multiple folds, loyalty went up multiple folds. Users want it and they are expanding it across their brands."

Mohajer goes on to expand upon the capabilities of SoundHound's generative AI digital assistant.

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This post was written by Luke Carberry Mogan.