We’re proud to share that Arc'teryx Equipment’s Alpha SV Jacket has been named the winner in the Enduring 15+ years category for Fast Company’s 2024 Innovation by Design Awards. At Amer Sports, we are driven to excellence. Our brands are committed to crafting products that are not only innovative but also excel in technical performance. Discover the story behind the Alpha SV Jacket’s design and its impact on the industry in Fast Company’s award-winning feature below👇 #AmerSports #Arcteryx #DrivenToExcellence
We are thrilled to share that the Arc'teryx Alpha SV Jacket has been named the winner in Enduring Impact 15+ years for Fast Company's 2024 Innovation by Design Awards! Our Chief Creative Officer Katie Becker said it best when reflecting on the Alpha SV and it's design process over the last 25 years. "We’ve only made changes when there’s something better to add to it. For innovation, there’s no brief, there’s no deadline, it’s ready when it’s ready. The criteria Arc’teryx has for its design process is four-fold, with a focus on authenticity, function, beauty, and responsibility. Designers know they’ve done their job when the athletes they give their products to test don’t bring them back."