Hello everyone!
We are already in June, and this is my fourth blog post on the Fandom Stars Wiki, talking about our recent experiments and implementations. Some of my recent updates have been about the current experiment on gaming wikis with maps to use a feature for progress tracking. Now I would like to explain a bit more about our next plans.
On June 10, we are launching the third iteration of our experiment, releasing multiple design variants of our feature interface. Before moving on to the next details, for people who are not familiar with the experiment, you can see the initial details we shared on March 8, and also the second iteration we announced on April 12.
Experiment Name: Progress tracking in Maps 3
Test Launch: Monday, June 10, 2024
Test Closes: 2 weeks
Type: A/B Test (for logged-out users)
Will Be Tested On: 20% of logged-out desktop and mobile users (4% control group and 4% per each one of the 4 variant groups) from all gaming wikis using at least 1 Interactive Map on English language (2084 wikis).
Hypothesis: During the first iteration of this feature, we wanted to investigate if the adoption was meaningful. For the second iteration we planned to test whether users found this feature helpful enough to be willing to register to use it.
This time, we believe that introducing more context to users in various places next to the progress tracking feature on maps, can improve registration rate amongst users who've only seen the "Mark as completed" checkbox.
Description: Once a logged-out user is interacting with a map when clicking on a marker, they would be able to see any of the different interface variants we designed, some of them allowing them to directly check the marker as completed, but others inviting them to register. After registration, the user finds themselves back on the same marker popup where they started, with the checkbox checked.
If you are part of the control group, when you want to click on the check feature you're redirected to the authentication page and you're prompted to register. If the authentication is successful, a pop-up is being shown and the marker is automatically marked as completed.
Variant 1 allows you directly to register and track your progress, or if you want to click on the check feature you're prompted to register as explained above.
The second variant (called Variant 1b) is a slight variation of the first one. In this case, if the user only wants to check the marker and click on the checkbox, they wouldn't be prompted to register (but only if they click on the related link below).
The third variant (Variant 2) shows you a different prompt to register below. In this case, users can check up to 5 map markers without a registered account (and this data is stored locally in their browser). They will see a track counter below with the amount of markers they have already checked. They are able to register, clicking on the related link, from the beginning and also while they are checking the first 5 available markers. Once they have reached the 5 markers, they're prompted to register if they want to check more, and the feature is not available because they have reached the limit. Nevertheless, they can unmark a marker as complete and the feature is available again.
The fourth variant (Variant 3) doesn't have the option to save until 5 map markers as they are completed. It's similar to Variant 1, but the prompt to register has a different design, using a button in the same area rather than a link in the word "Register".
Other Notes: This experiment is addressed to logged-out users, having control and variant groups. Every logged-in user is able to use the feature as we previously launched it the first time in March. A logged-out user from the control or variant groups would see the feature, and depending on the variant, once they click on it, would be able to check up to 5 markers, unlimited markers, or have the chance to log-in and be able to use it.
Preliminary mockups:
Extra announcement: I already shared this update on May 22, but I would like to remind everyone again about it. Since last Monday, May 27, we improved the way we were saving our progress data. Instead of a local storage using your browser, we’re currently saving your progress tracking in our database, using your Fandom account. In addition to permanent storage, you can also switch devices and browsers without losing your previous progress in maps.