Portal:Beer
Introduction
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grains—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The fermentation of the starch sugars in the wort produces ethanol and carbonation in the beer. Beer is one of the oldest alcoholic drinks in the world, the most widely consumed, and the third most popular drink after water and tea. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation.
Some of the earliest writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating it, and "The Hymn to Ninkasi", a prayer to the Mesopotamian goddess of beer, a recipe for it.
Beer is distributed in bottles and cans and is also commonly available on draught, particularly in pubs and bars. The brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. The strength of modern beer is usually around 4% to 6% alcohol by volume (ABV).
Beer forms part of the culture of many nations and is associated with social traditions such as beer festivals, as well as activities like pub crawling, pub quizzes, and pub games. (Full article...)
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noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
noitulovE is the fifth television/cinema piece in the Good things come to those who wait series, and its premiere marked the end of a four-year hiatus. The advert and its associated campaign were a critical and financial success. It received over 30 awards from professional organisations in the advertising and television industries, and was the most-awarded commercial worldwide in 2006. The impact of the campaign was such that during a period in which the UK beer market experienced a substantial decline in revenue, Guinness reported that its year-on-year earnings within the region had noticeably increased. At the same time, Guinness achieved its highest-ever volume and value shares and became the market leader within the region. This was attributed in no small part to the positive reception of noitulovE. (Full article...)Selected brand -
Pilsner Urquell (German: [ˈpɪlznɐ ˈʔuːɐ̯ˌkvɛl]; Czech: Plzeňský prazdroj [ˈpl̩zɛɲskiː ˈprazdroj]) is a lager beer brewed by the Pilsner Urquell Brewery in Plzeň (German name: Pilsen), Czech Republic. Pilsner Urquell was the world's first pale lager, and its popularity meant it was much copied, and named pils, pilsner or pilsener. It is hopped with Saaz hops, a noble hop variety that is a key element in its flavour profile, as is the use of soft water.[dead link] It is available in 330 ml, 355 ml and 500 ml aluminium cans and green or brown bottles.
Almost all draught Pilsner Urquell is sold filtered, but small quantities are available in limited amounts unfiltered. The majority of the beer is sold in the Czech Republic, Slovakia, Germany and South Korea, it is also sold in China, Japan, the United Kingdom, Canada, United States, Sweden, Hungary and Austria. In recent years, the unpasteurized "tank" version of the beer has become increasingly available. (Full article...)Selected biography -
Did you know (auto-generated) -
- ... that a beer named after the barley variety Golden Promise was not brewed using the variety?
- ... that the debate in "Game On" invokes the beer question?
- ... that at the 1965 World Pentathlon Championships, Herbert Polzhuber was said to have drunk ten beers and a bottle of cognac before firing his pistol at the ground and passing out?
- ... that Jaega Wise co-hosted the television series Beer Masters alongside musician James Blunt?
- ... that Ein Samiya, which provides the water for Taybeh, the first beer brewed in Palestine, was depopulated in 2023 after harassment by neighboring Israeli settlers?
- ... that Fred G. Sullivan's film The Beer-Drinker's Guide to Fitness and Filmmaking depicts Sullivan being humiliated with mud and whips for the failings of his previous film?
Selected brewery -
The Keweenaw Brewing Company (KBC) is a craft brewer with a taproom in Houghton and a production facility in nearby South Range, Michigan. It is named for the Keweenaw Peninsula, which projects out to the north of Michigan's Upper Peninsula.
Established in 2004, Keweenaw is the largest brewer in the Upper Peninsula (); their products are sold there and in the nearby states/regions of Minnesota, Wisconsin, and Michigan's Lower Peninsula. Their taproom looks out over the Keweenaw Waterway and Copper Island, and their best-known beer is the Widow Maker Black Ale. (Full article...)Selected image -
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Selected quote -
“ | Beer is proof that God loves us and wants us to be happy. | ” |
— Ben Franklin |
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WikiProjects
WikiProject Beer is an association of Wikipedians with an interest in beer and beer-related subjects. They have come together to coordinate the development of beer and brewery articles here on Wikipedia. Additionally, other groups have formed other projects that entertain subjects that are directly related to beer, bartending and pubs. Additionally, the mixed drinks project covers topics that include beer cocktails. If any of these subjects pique your interest, please feel free to visit their projects. These groups would love to have you participate!
Parent project: WikiProject Food and Drink | |
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