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Flash Mob America

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Flash Mob America
Founded2009
FoundersStaci Lawrence, Conroe Brooks
HeadquartersLos Angeles, California
Websitewww.flashmobamerica.com

Flash Mob America is an American flash mob production company based in Los Angeles founded in 2009.[1][2][3][4]

History

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After meeting at an event following the death of Michael Jackson in 2009, co-founders Staci Lawrence and Conroe Brooks decided to put on flash-mob tribute on to Jackson, based on one they saw on YouTube. The company was founded by the duo later that year.[5] Universal Music Group hired Flash Mob America to create three flash mobs around the release of Janet Jackson's Number Ones album.[6] The company has also been used for marriage proposals.[7]

In October 2011, FMA was hired by former NFL Quarterback Steve Young's wife to surprise him for his 50th birthday.[8]

In June 2012, the wife of real estate developer Kirk Kerkorian hired FMA to surprise him outside of the Beverly Hills Hotel with a flash mob to the song "To Know Him Is To Love Him" by The Shirelles.[9]

On March 1, 2013, the students of the Bush school at Texas A&M surprised former President George H.W. Bush, with the help of FMA.[10]

References

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  1. ^ Freund, Linda (2013-05-09). "Spontaneity for Hire: Flash Mobs Go Corporate". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-10-13. Flash Mob America, which stages events at corporate conferences and trade shows, began in 2009 after a group of friends put on a flash-mob tribute to Michael Jackson, which went viral.
  2. ^ Gray, Madison. "Are 'Flash Robs' Giving Flash Mobs a Bad Rap?". Time. ISSN 0040-781X. Retrieved 2016-10-13. Conroe Brooks, who partnered with Lawrence in founding Flash Mob America, says his company wants to distance itself from any notion of criminality associated with Flash Mobbing.
  3. ^ "Advocacy In A Flash". The NonProfit Times. Retrieved 2016-10-13.
  4. ^ Boss, Kevin (2016-09-07). "Chicago To Singapore: Flash Mob America Founder Staci Lawrence Found A Way To Spread Joy Worldwide". The Huffington Post. Retrieved 2016-10-08.
  5. ^ "Meet Staci Lawrence, Owner of Flash Mob America". Real Mom of SFV. 2016-08-31. Retrieved 2016-10-08.
  6. ^ "Janet Jackson Surprises Fans At Flash Mob In Los Angeles". MTV News. Archived from the original on April 18, 2015. Retrieved 2016-10-08.
  7. ^ Wilson, Simone (2011-09-28). "Former UCLA Student Proposes to Girlfriend via Flash Mob: 'You're So Cheesy' (VIDEO)". L.A. Weekly. Retrieved 2016-10-08.
  8. ^ Sandler, Ariel (2011-10-13). "An NFL Hall-Of-Famer Received The Birthday Surprise Of A Lifetime - A Flash Mob". Business Insider Australia. Retrieved 2016-10-08.
  9. ^ "MGM Billionaire Kirk Kerkorian Surprised with Flash Mob for His 95th Birthday (Video)". The Hollywood Reporter. Retrieved 2016-10-08.
  10. ^ "George H.W. Bush surprised by flash mob at Texas A&M". Retrieved 2016-10-08.
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