Patrick Schindler

📣 Live from the metoda User Conference: From 0 to 100 with the Amazon DSP: what is the right strategy to boost Reishunger to the next ad level Thanks to a great briefing from Annika W. we were able to transform the customer psychographics of Reishunger into a powerful DSP advertising audience setup Besides the great audience input, one of the key success factors were:  Dedicated audiences for consideration phase and directing the traffic to the Amazon Brand Store of Reishunger. Retargeting the generated Brand Store visitors with the product of interest and guiding the consumers through RECs to the PDP What was ment to be a one-time project turned into an always-on setup and got extended by awareness. Are you interested in learning how this works for you?

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Want to learn the conversion secrets Fortune 500 companies use? Check out our conversion cheatsheet here! https://lnkd.in/e7eGDRMk The ultimate step-by-step playbook to skyrocketing your conversions and avoiding the biggest mistakes we see companies make today. In less time than it takes you to make a coffee, learn: -The pesky landmines that demolish conversions -Actionable steps to avoid these common pitfalls -Key tools every conversion master needs in their arsenal #conversion #digitalmarketing #sales

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A common complaint about #GA4 is that it is difficult to use. Luckily, #GoogleAnalytics is not the only game on the web. In this article, will tell you why you need GA4 alternatives and which ones you might find worth trying. https://lnkd.in/ebGMg37M #google #analytics

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Improved affiliate marketing traffic by 20 % thanks to server-side GTM? Check! ✅ Cookie consent makes companies lose a lot of data - which can be a bit of a struggle when it comes to affiliate marketing. 🤔 Discover how Berlin Brands Group and Dognet Affiliate Network improved their affiliate marketing tracking by 20% with our custom sGTM template! 📈 By ensuring accurate tracking even without cookie consent, BBG and Dognet can now utilize more relevant data to evaluate their cooperation and results more effectively. Learn more about this solution and how it keeps data secure while driving results. 🔒👉 https://lnkd.in/grDaHUS6

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Here’s one way to do this: (That is especially relevant for people in ecom) 1. Pick your best angle for your product 2. Make a list of different UGC formats 3. Go to JoinBrands and hire a creator 4. Have them make videos for those formats 5. Test the formats against each other 6. Settle on the one that works best 7. Hire more creators to do that format 8. Start testing angles against each other too 9. Keep testing for other factors It’s a grueling process, but it’s necessary.  Do the work.  P.S. My UGC marketplace helps you find proven creators and get persuasive content made for affordable prices. Hit the “visit my website” button to check it out.

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How to do landing page optimization and improve those conversions? Every business wants more sales, more conversions. And we all know that the landing page has huge role in making the visitor convert. In our recent talk with Evan Weber, a digital marketing expert with huge expertize in conversion optimization, he mentioned some things we need to pay attention to when working on the landing page. Here is what Evan said: "I’ve been doing it for so long, many, so many years, that I sort of know what to look for in a website or a landing page. It could be anything, even the main image, the headlines, the calls to action, the bullet points. It’s really important to A/B test the headline on-page optimization, not one landing page versus another, but you have a really good landing page, and then you AB test multiple headlines on the same page. You can determine which headline is the most effective and converts the most sales or leads." It's been a while since we have an integrated tool for multivariate testing inside CPV Lab and CPV One ad tracker. And our users love it! MV Lab – multivariate testing tool, is the perfect tool to go the A/B testing to the next level by testing multiple variations of headlines, buttons, images… all from the same landing page! Thanks Evan for pointing out how important testing elements of a landing page is for conversion optimization! Check the full interview with Evan on cpvlab . pro/blog

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💀📉 90% of agencies optimize off in-platform ROAS and it's killing your ROI. The best agencies run off a far better metric: Contribution Margin (CM) Here’s the easiest way to get started: Step 1 – Start measuring CM (or some proxy like below). E.g., Net Sales * Gross Margin – Ad Spend If it’s not going up, your ad partner isn’t performing. Step 2 – Measure CM on a category and SKU level. Spend more on higher CM items and less on the poor performers. It’s easy for ad partners to “fake” growth. Don’t fall for it. #digitalmarketing #ecommerce

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Proven Conversion-Boosting Optimizations I’d make to ZitSticka™ website. CRO by Kam Ep. 2 A thread 🧵 5 Above-the-Fold Must-Haves for Exploding Conversions: 1️⃣ Use powerful imagery to showcase the transformational promise. ➜ Show your customers the transformation they will get after using your product. 2️⃣ Highlight core benefit Answer this: “What's the big win?” ➜ Describe what makes your product awesome in a way that clicks with your target audience. Keep it short and sweet. 3️⃣ Make those CTAs POP and point the way. ➜ Use contrasting colors. E.g. dark text on light backgrounds, or vice versa to enhance their visibility. ➜ Use clear directional cues to guide visitors towards the CTAs. E.g. arrows and lines. CTAs in super important-looking spots = boost clicks. 4️⃣ Make your headline shout benefits. Ditch the fancy talk. ➜ Your headline should be crystal clear about what your product does and why someone would want it. Clarity = more sales 5️⃣ Highlight social proof elements to establish trust and credibility. E.g. add # of happy customers ➜ Showcasing satisfied customers = convinces your product is worth it. Want a free CRO audit? Get yours below 👇 3ly.link/1yoWN (only 9 spots left this July).

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How to do landing page optimization and improve those conversions? Every business wants more sales, more conversions. And we all know that the landing page has huge role in making the visitor convert. In our recent talk with Evan Weber, a digital marketing expert with huge expertise in conversion optimization, he mentioned some things we need to pay attention to when working on the landing page. Here is what Evan said: "I’ve been doing it for so long, many, so many years, that I sort of know what to look for in a website or a landing page. It could be anything, even the main image, the headlines, the calls to action, the bullet points. It’s really important to A/B test the headline on-page optimization, not one landing page versus another, but you have a really good landing page, and then you AB test multiple headlines on the same page. You can determine which headline is the most effective and converts the most sales or leads." It's been a while since we have an integrated tool for multivariate testing inside CPV Lab and CPV One ad tracker. And our users love it! MV Lab – multivariate testing tool, is the perfect tool to go the A/B testing to the next level by testing multiple variations of headlines, buttons, images… all from the same landing page! Thanks Evan for pointing out how important testing elements of a landing page is for conversion optimization! Check the full interview with Evan on cpvlab . pro/blog or on our youtube channel CPV Lab - YouTube

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How do you get traffic on news niche website? If you want to get traffic to your niche and achieve the best results in return, many advertising websites can help you promote on a large scale. Also among the advertising networks you can use for promotion and in return start getting good traffic is The ELeavers website ( Search in Google for ELeavers ). The average price per click within ELeavers network is not high; in return, you can get good traffic to your website and notice an increase in visitors. You can easily customize your advertising campaign and target specific countries and regions worldwide and achieve satisfactory results with ease. There is also a technical support team that you can contact if you need help or have any questions. #Advertising #DigitalMarketing #TrafficGeneration #OnlineAdvertising

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21 high-performing hooks for ads and content: 1. I got {desirable result} 2. I got {undesirable result} 3. I used to {undesirable condition} 4. Unpopular opinion 5. Have you seen this {product}? 6. Simple tip for {audience} 7. {Enemy} doesn’t want you to know this 8. I hate {paint point} 9. {Any kind of how-to guide} 10. {Any kind of list title} 11. I tried everything for {problem} 12. This {product/idea} went viral last month 13. {Question that’s relevant to audience} 14. If you {have pain point}, stop scrolling 15. I got terrible results from {product/strategy} 16. {Call out enemy} 17. I can’t believe I used to  18. How to get {benefit} without {pain} 19. {Any kind of emotional cliche} 20. {Number} lies about {product/niche} 21. {Number} ways to get {benefit} 22. {Number} ways to avoid {pain} 23. {Any other kind of list title} Save those and try them. P.S. My UGC marketplace helps you find proven creators and get persuasive content made for affordable prices.  Hit the “visit my website” button to check it out.

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CAC is a useless ad metric unless you do this.   Most conversations around why CAC is up or down aren't helpful.   Too many brands & agencies see it's up or down and start guessing.   That's a bad use of time.   A way better way is to focus on the inputs:   CAC = Spend / (Impr * CTR * CVR)   If you want to understand CAC, analyze what's happening with CPMs, CTRs, & CVRs.   This is how you find the highest ROI areas to improve. E.g., Media buying, creative, landing pages, etc.   So stop focusing on the output (CAC).   It makes for a much longer path to profitable growth.

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Super insightful summary of the Google documentation leak around features used in its ranking algorithm. Thanks Michael King for the great deep dive. I continue to be an advocate for observing what actually has effects for your page in SEO over what Google sais and claims. This leak is another confirmation that blindly trusting Googles statements, e.g they are not using click data, is likely not the best idea. For all SEOs, PMs or entrepreneurs responsible for the organic rankings and traffic of their product this is a really worthwhile deep dive. As always in SEO: it doesn’t get as precise to tell you what exactly you need to do. But it’s important to know the variables and features that are important. But in the end one thing that has been true in SEO for years: It always boils down to build a great and engaging product with valuable and engaging content and promote yourself well enough so that you earn qualitative links to your page and content.

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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The "% of spend" ad agency model is totally busted. It's a terrible deal for brands.   The amount of work the agency does doesn't scale proportionally with ad spend.   More spend also doesn't mean more revenue.   And it certainly doesn't mean more profit.   For the best agencies, there's a heavier lift upfront...   To learn your brand, understand your customers, & implement their proven system.   But longer term, a $500K/year spend account can be just as much work as a $5M one.   Flat-fee to start is the way to go.   If the partner proves themself, an incentive around incremental profit is a win-win longer-term.   But if an agency is charging you % of spend, you need a new partner.

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Google Ads Attribution for B2B 🤔 Solved ✅ If your using Google Ads for your B2B business and want to know how to measure the impact of your ad campaigns - keep reading! With Leadfeeder’s Google Ads integration you can: 🎯Identify all companies engaging with your campaigns 🎯Discover the exact keywords attracting target accounts 🎯Track the entire customer journey from your campaigns 🎯Monitor the behaviour of multiple decision makers 🎯Extend your tracking beyond Google's 90 day limit. Give our integration a try. You’ll find more information about it in the blog post down below! ✌️ #Leadfeeder by #Dealfront #googleads #b2bmarketing

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I believe subject matter expertise (SME) in content production is critical. Of course you can outsource some, and AI another part of it, and you should definitely do it to scale. But product expertise is the foundation of winning content and is non-negotiable. Google thinks so, too. I've reached out to a few tech PMM folks for their input; this collaboration gives more visibility to the critical role their expertise plays in SEO and organic growth. (more on why I did it here ➡️  https://lnkd.in/d7Anz5tj). So today I post Question 3️⃣  Can you outline your role in the content creation process? Do you draft, edit, provide input, or give feedback? Nora Petrova: Today, I mostly write website content, though I may write a few blogs throughout the year. I wear many hats in content creation, though - I often provide feedback to my colleagues’ copy or collaborate on a shared document. Galina Jordanowa: Usually I create the content, and then the content goes through proof-reading team. Diana Trankova, CPM: I play a hands-on role in the content creation process, primarily drafting and editing. I play a critical role in shaping the message and ensuring it aligns with our objectives. Dobrin Grancharov: Depends on the type of content and company process, but in general I am responsible and accountable for website and BOFU blogs and assets, while being consulted or asked to review all other product content. Antonia Bozhkova: It really depends on the type of content that needs to be created. I usually draft more technical product-related content from scratch and get input and/or feedback from the PM and developers. The same may be true for whitepapers, eBooks, surveys, etc. When it comes to blog posts, SM posts, and email copy, I usually provide feedback on something drafted by the marketing team. Short and sweet. Linkedin character limitation does not allow me to post more from the interview, so I will continue tomorrow. Previous questions: Question 1: https://lnkd.in/dHa5bTBU Question 2: https://lnkd.in/d4K8Hezd 💡 Reminder: Have a question of your own? Hit the comments. #content #seo #contentmarketing #pmm #productmarketing

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Revenue comes from scaling traffic Profit comes from maximizing conversions

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Say goodbye to the SERP as we know it. Google’s SGE is here! Google's Search Engine constantly evolves to provide users with the most relevant results. With the arrival of ChatGPT and Google Bard, the search landscape is shifting drastically. Google’s new Search Generative Experience (SGE) will transform the search results page with AI-driven content, delivering the most personalized and helpful replies to queries. What does this mean for our paid and organic search strategies? Read more about what will change and how you can be best prepared. 📖

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