Imagination

Imagination America’s BLAC Internship Program interns have completed their time at our studios, and what an unforgettable Summer it has been! Filled with learning, innovation, and creativity we hope the skills and experiences they acquired will leave a lasting impression. Before we said farewell to Jasmine, Mubarak, Joash, and Nicholas, they shared some wonderful reflections on their time at Imagination. Click here to read what our interns had to say: https://lnkd.in/em2utZUk #ImaginationGLBL #BLACinterns #creativeinterns #experienceagency #newgeneration #creativeagency #brandexperience

Last week my intern Joash Nyarko finished up his time at Imagination. He is a rising star with so much potential. When I first met Joash, I told him it was not long ago that I was an intern. Immediately I wanted to establish that I am by no means above him. This also felt like a full-circle moment. I have had so many wonderful mentors so far, and it has always been a dream of mine to be a mentor one day. Who knew that just two-years later after my internship would I be managing my own intern? I am so grateful that Imagination believes in creating opportunities to nourish the next generation of talent. For me, this was the first time I was ever a manager and I learned so much. Productive internships are a two-way street and as much as interns learn from the team, we also learn so much from them. Collaboration like this is the essence of inspiration for me; it has no age or markers of experience. I am super excited about the work BLAC Internship Program is doing right now to make a positive impact on the advertising industry.

Our 3D Designer, Jed Maiden, from our London studio has explored various creative avenues from singing to DJing but it was his master's in Architecture studying the environment, culture and art that ultimately fulfilled him. In our July experiences that made me, Jed walks us through his love for immersive theatre, Leslie Travers and why we shouldn’t worry about choosing the ‘correct’ path in life. “My hero is Leslie Travers, an iconic set designer with an infectious energy most known for his uniquely abstract and kinetic Opera sets. I had the pleasure of working for him for a number of months and it was a relentlessly inspiring experience with a nothing being impossible attitude." Immerse yourself further into Jed's world here: https://lnkd.in/eeABrDRw #ImaginationGLBL #3Ddesign #immersivetheatre #immersiveexperience #experienceeconomy #brandexperiences

After delivering 30+ Harrods rooms over nearly 15 years, V+P completed phase 1 of the Signature project, Harrods own Label. Creating a new environment to reflect the elevated and more luxury new product lines to celebrate 175 years of this iconic London Department Store. Phase one consists of the Luxury bags and accessories, Stationary, Logo Shop and new tills. Phase 2 will follow mid next year. Go shop your bags and pens! Thanks Umdasch and Jaysam for helping us build the project

People are yearning for meaningful connections and brands are responding. From Airbnb to Netflix, brands are finding innovative ways to add value to their consumer's lives through creating impactful location-based experiences says our Head of Partnerships, Maura G., and Strategist, Zoe Zelken, at Imagination America's. "What Airbnb’s Icon series has shown us is the possibility for entertainment and commerce to converge - trailblazing an exciting future for the experiential world. People gravitate toward brands that combine exploration and foster community into their experiences. Effectively this provides added value for people beyond just buying the product, or partaking in the service at hand." Learn more on how location-based experiences are becoming big revenue drivers here: https://lnkd.in/es5xtnfv #ImaginationGLBL #Locationbasedexperiences #fandom #experienceeconomy #connection #brandloyalty #brandexperience #creativeagency

Huge congratulations! Amazing work from the team involved. 🔥

Visa Live at le Louvre was a groundbreaking music concert held at the iconic Musée du Louvre in Paris. For the first time in history, the Cour Carrée hosted a live performance, featuring Post Malone. Central to the event's success was protecting the irreplaceable artwork from noise and vibration. To achieve this, we collaborated with Solotech Inc. for PA and sound services. Together, we monitored sound levels and established precautionary limits to ensure the priceless national and international treasures within the Louvre were safeguarded from low frequency airborne noise and vibration damage. Amazing work from all those involved. And yes, we're pleased to inform you that the Mona Lisa is still hanging where she's always been displayed. Read more here.

This month Ford Pro UK introduced Power Up Academy Live at the Millbrook Proving Ground, offering a cutting-edge, gamified training experience for frontline sales executives across the UK and Ireland. Over six days, we welcomed 501 delegates from 108 dealerships, distributed 100 iPads daily, and awarded a total of £5,250 in prize vouchers. This immersive programme utilised game show techniques, role play, and hands-on driving experiences to highlight the advantages of the E-Transit Custom compared to its competition. Sales executives were engaged, educated, and empowered with comprehensive knowledge of the Ford Pro ecosystem, enhancing their ability to sell with increased confidence and credibility. Training also included a bespoke quiz game app, designed in-house, that tested participants' knowledge throughout the day, concluding with a thrilling and emotionally charged finale, where the top performer was crowned "Ford Pro EV Consultant of the Year 2024". Huge thanks to our clients, the incredible professional presenters, the Millbrook team, and our dedicated Ford Pro team at Imagination. #FordPro #PowerUpAcademyLive #TrainingInnovation #ETransitCustom #SalesTraining #FordProEcosystem #GamifiedTraining #AutomotiveExcellence

Motor shows play a pivotal role in the automotive world, but as the industry evolves they must reflect the new era taking into account advancements in technology and the growing focus on the experiences and customer journey. Speaking with Automotive World our Head of Live, Ross Wheeler, stresses the importance of entertainment and 'answering a need', to ensure the shows resonate with the given audience. “Organisations looking to attend need to have a transactional relationship there. If you are spending all that money to turn up, you want to make sure you get a return on it and can measure that return, not just in column inches from the press.” Learn more about the necessary transformation needed within the auto industry here: https://lnkd.in/eRC7mXTY #ImaginationGLBL #automotiveindustry #autoshows #motorshow #experienceeconomy #brandexperience #creativeagency

A decade ago, e-commerce seemed poised to dominate retail, but physical stores have made a strong comeback. For luxury retailers, brick-and-mortar stores offer valuable opportunities to create distinct and memorable in-store experiences along with unique brand interactions for the customer says our Creative Director, ewald damen. "Consumers now look for both exceptional products and memorable retail experiences. In response, luxury brands have embraced various innovative design approaches, including pop-ups, artistic collaborations and full brand takeovers. These strategies boost the experiential element of retail, making the store formats work harder to create unique and immersive environments." Read further on how luxury retail is using space to demonstrate creativity and innovation here: https://lnkd.in/ehehuv76 #virgileandpartners #retailtrends #Ecommerce #luxuryretail #instoreexperience