We’ve all trusted our gut, made assumptions, and let our lucky streak lead the way. But when your business is on the line - Guesswork Doesn’t Work. Learn more: https://bit.ly/3PYH1G1
Meltwater
Softwareentwicklung
San Francisco, California 194.409 Follower:innen
Guesswork Doesn't Work. Meltwater for Media, Social and Consumer Intelligence.
Info
Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
- Website
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http://meltwater.com/
Externer Link zu Meltwater
- Branche
- Softwareentwicklung
- Größe
- 1.001–5.000 Beschäftigte
- Hauptsitz
- San Francisco, California
- Art
- Privatunternehmen
- Gegründet
- 2001
- Spezialgebiete
- Online media Intelligence, Social Media Marketing, SaaS, Public Relations, Artificial Intelligence, Media Monitoring, Social Engagement, PR & Influencers und Information Technology
Orte
Beschäftigte von Meltwater
Updates
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Instagram and TikTok are battling it out to win over social media users. Which one comes out on top? Answer these and other questions about global digital behavior with our Digital 2024: July Global Statshot. With 400+ pages of data, it shows you the latest stats on how the world spends its digital time, including: 👉 The global rise in mobile usage 👉 The battle between social platforms 👉 Booms in ad reach and AI 👉 Shifts in time spent on apps Get the July Statshot here: https://bit.ly/3WK3Ocb
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Constantly revising your consumer reports? 🧐 Eliminate the guesswork and gain precise insights about your audience to enhance your strategies 🔎 To learn how, visit: https://bit.ly/44RZDxw #SocialMedia #AudienceInsights #GuessWorkDoesntWork
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🔔 Here are the latest updates on social media this week: 👻 Snapchat Partners With Lincoln Center 📸 Instagram Users Can Now Leave Notes in Reels and Feed Posts ⏰ TikTok Adds Integration With Eventbrite 📚 AI Comment Summaries in Testing on Meta 📲 TikTok Partners With DistroKid Read the blog: https://bit.ly/4bkuTYR
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Meltwater hat dies direkt geteilt
We're excited to announce a powerful partnership between CYFIRMA and Meltwater! This collaboration combines #CYFIRMA's cutting-edge cyber intelligence with #Meltwater's robust media insights, enhancing brand protection and risk management for our clients. Together, we're set to transform how businesses navigate the digital landscape, ensuring they stay ahead of potential threats while maximizing their market impact. Let’s embark on this journey to redefine security and intelligence in the digital age! Read here ↪ https://lnkd.in/guu6e7Zu Ramnath (Ram) Bojeesh Minsi Fan Melvin Chng Gino Dayanghirang Angela Seng Dipak Mitra Josh Drasta Weldon Fung (馮瑋敦）Mimrah Mahmood Mark Arduino Kelly Costello Kumar Ritesh Anna Koh Sam Parmar Shaz Mohapatra Debbie Clasen
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We loved being a part of bringing the Cape Town marketing community together to learn, network, and challenge each other. At our recent Cape Town Marketing Circle at the Belmond Mount Nelson, we unpacked the latest marketing trends, including AI in Marketing, Transforming PR Data Into Business Insights, and Redefining Influence. To recap, here are some of the highlights: 👉 AI software is an amplifier, not an antibiotic. It needs to be implemented on top of systems that already work. | Mike Stopforth, Flume Digital Marketing 👉 Execution is everything in PR; there are no shortcuts. Maintaining consistent, quality content creation is critical. | Laura Cooke, Showmax 👉 The World Economic Forum identified misinformation and disinformation as the #1 global risk, higher than climate change. | Lays Pereira, Meltwater 👉 Building a Gen AI scenario into your crisis management plan is imperative. | Lays Pereira, Meltwater If you would like to be part of this community, feel free to comment on this post to get connected. #Meltwater #MarketingCircle #CapeTownMarketing #Networking #AIinMarketing #PRInsights #InfluenceRedefined Mount Nelson, A Belmond Hotel
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Media coverage is written in publications, not the stars. Here are 6 things you need to include in your media coverage reporting: ⭐ 1: Monitoring Website Traffic Find which news articles converted to the most traffic, or which social post resulted in more visits, demonstrating your ROI and contribution to getting your brand out there. ⭐ 2: Content Reach By tracking the reach of your content, you get to know the various traffic sources of each campaign. ⭐ 3: Share of Voice Measuring your share of voice helps you to understand how much of the conversation around a certain topic your brand commands. ⭐ 4: Tracking Brand and Industry Mentions Monitoring is necessary because one small tweet can make or break your reputation. You can keep up to date with the conversation and follow key stakeholders, product names, and industry news. ⭐ 5: Sentiment Analysis Discover the sentiment of social media posts and editorial news media, that is, whether the commentary is positive, negative, or neutral. Once you have this information you can do something about it before it becomes a potential crisis. ⭐ 6: Audience Insights Understand if your audience stays engaged or, even better, responds to what you’ve put out there. Ready to make more informed decisions? Get started: https://bit.ly/44RZDxw
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Uratex has been giving the people of the Philippines a good night’s sleep for more than half a century. But managing its influencer marketing activities was giving the mattress manufacturer’s marketing team sleepless nights! Uratex needed a powerful communications tool that would allow it to identify influencers, measure their value and monitor their performance in real time to help build the brand’s visibility and reputation. They turned to Meltwater. Learn how Meltwater helps RGC Group (Uratex Philippines): ✅ Make faster, better, more informed decisions ✅ Optimise its marketing strategies for better results ✅ Identify, verify and monitor influencer collaborations ✅ Stay ahead of the competition ✅ Get a good night’s sleep Read their customer story here: https://bit.ly/3zUqcXz #influencermarketing #sociallistening #mediamonitoring #software #analytics #philippinesbusiness #reporting #ROI #leadership #decisionmaking