The Globe and Mail Events

Thank you for joining us for Entering New Markets. A special thank you to our speakers and to our Presenting Sponsor, FedEx for making today’s event possible. And with that, we'll see you in September! To view our upcoming events, stay tuned to tgam.ca/events #GlobeNewMarkets

The US market is large and fragmented so there’s space for competitors to grow. When we grew in the US, we found that there’s a nuanced regional aspect to it. For example, in California, our greener products do better, but in New York, people are looking for delivery and convenience. Albert Chow, Silk & Snow #GlobeNewMarkets

It’s important to understand your customer segment, the region and what the expectations are for not just the product, but also everything surrounding the product (ex. experience and shipping). It’s also important to have people on the ground who understand the local market. Alison Weyland, Deloitte #GlobeNewMarkets

"We use influencers, ambassadors and affiliates as top of funnel. Ultimately, we’re viewing it as one way to to build trust and awareness in our brand. The way to start is to take a step back, think about how people are discovering your brand and then how can your marketing strategies play into that. It’s trial and error." Jacqueline Prehogan, Open Farm Pet | B Corp, Canada Pooch Ltd. #GlobeNewMarkets

HAPPENING NOW: Entering New Markets - Unlocking opportunities and mitigating risks SPEAKERS: Jacqueline Prehogan, Co-Founder and CEO, Canada Pooch Ltd.; Co-Founder and Chief Brand Officer, Open Farm Pet | B Corp Albert Chow, Co-Founder and CEO, Silk & Snow Alison Weyland, Partner, National Leader for Customer Strategy & Applied Design, Deloitte MODERATOR: Adrian Lee, Content Editor, Opinion, The Globe and Mail #GlobeNewMarkets

Expanding a business into new markets can lead to growth, but carries the potential for risk. Join The Globe on July 17 for a free webcast on achieving growth through the lenses of marketing, regulations and operations. #GlobeNewMarkets Presenting Sponsor: FedEx

In June, founding partner Marianne McKenna joined experts and practitioners in housing, infrastructure, immigration, and sustainability at The Globe and Mail Events' Building for Growth to discuss approaches to Canada's housing crisis. "Architecture changes outcomes... We want to provide the right kind of housing, in the right places, for Canada, in our time,” she said during her keynote session moderated by Alex Bozikovic, architecture critic with The Globe and Mail. Marianne emphasized the need for a holistic approach that centers affordability, sustainability, and design excellence. She spoke about city-building and the importance of creating complete communities that prioritize livability and serve the diverse needs of the people who make up our cities, including our most vulnerable populations. Watch here: https://lnkd.in/gUb8xspz

Join The Globe and Mail as we gather entrepreneurs and business experts who have a proven track record of successfully expanding into new markets. To register for this free event, visit: https://tgam.ca/3LcP2UO #GlobeNewMarkets

ICYMI: The Evolution of Wealth Management - Technology and innovation for a competitive edge On June 20th, the Globe hosted The Evolution of Wealth Management webcast, presented by Broadridge. To view the full recap, visit: https://lnkd.in/gJGwzwKQ #GlobeEvolution

Thank you for joining us for Evolution of Wealth Management. A special thank you to our speakers and to our Presenting Sponsor, Broadridge, for making today’s event possible. #GlobeEvolution To register for upcoming events, visit: https://lnkd.in/dP5wYyZN