We're excited to partner with CNN, which is joining Globe Alliance, Globe Media Group’s premium digital network of the world’s best news, business, and lifestyle sites! Globe Media Group will serve as the exclusive representative for CNN, working with Canadian advertisers to utilize CNN’s digital and extensive video inventory in Canada. Together, with Globe Alliance, we rank #1 in News and Information among English-language sites in Canada, with 20.5M unique visitors. Marketers gain access to CNN's audience of educated and influential Canadians across various business sectors. CNN’s Canadian audience is highly engaged and spends significant time on its digital sites and video content including across key verticals such as CNN Business, CNN Style, CNN Travel, and CNN Health. CNN’s addition strengthens our mission to connect advertisers to influential Canadian audiences nationwide. Read more here: https://lnkd.in/g6ekvZFf
Globe Media Group
Advertising Services
Toronto, Ontario 2,614 followers
Updates and ideas from the advertising arm of The Globe and Mail, Canada's foremost news media organization.
About us
Where ambition meets influence. The Globe and Mail is Canada’s foremost news media company. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. Through its advertising division, Globe Media Group provides unparalleled access to influential audiences within trusted, premium ad environments, including 20 million Canadians through the Globe Alliance digital network. Globe Media Group offers custom marketing solutions across newspaper, magazines, online, mobile, video and app, as well as custom content and special events. Follow us to receive the latest industry insights, product news, advertising opportunities, innovative projects and more.
- Website
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globelink.ca
External link for Globe Media Group
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 1844
- Specialties
- Newspaper advertising, Magazine advertising, Digital advertising, Integrated marketing, Events, Branded content, Video advertising, and Experiential marketing and events
Locations
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Primary
351 King Street East
Suite 1600
Toronto, Ontario M5A 0N1, CA
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350-969 Robson Street
Vancouver, British Columbia V6Z 2V7, CA
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Joffre Place, Suite 450
708 – 11th Avenue
SW Calgary, Alberta T2R 0E4, CA
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999 de Maisonneuve West
Suite 1620
Montréal, Quebec H3A 3L4, CA
Employees at Globe Media Group
Updates
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The 2024 Paris Olympics are well underway, and the hunt for gold is on! The Globe and Mail's five-person reporting team and dedicated photographer are on the ground, capturing every iconic moment from the Games and beyond. Stay tuned for all the action! #Paris2024 #Olympics #TheGlobe Follow along here: https://lnkd.in/gvbRqYP8
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We're excited to spotlight The Guardian US as one of our premium Globe Alliance partners! For over 200 years, they've delivered fearless journalism, inspiring readers with international news, business, politics, culture, and sports. Reach their 4M+ Canadian audience with us! Learn more here: https://lnkd.in/guNpVHaG #GlobeAlliance #TheGuardian #PremiumPartners
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Globe Media Group reposted this
For Great Taste of Canada, we teamed up again with Culinary Tourism Alliance to take you on a delicious tour across the country. From unique farm to table experiences in Ontario and berries in the Northwest Territories to sustainable farms in Alberta to learning about history through food in Nova Scotia, you won’t want to miss this tour. https://lnkd.in/guuCSxMd
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As we’ve been reflecting and sharing key takeaways and insights from Cannes Lions International Festival of Creativity Lions 2024, one thing is also clear: this year, the styles were as vibrant and creative as the ideas. Attendees turned the Cote d’Azur into a fashion playground with their unique, creative looks, featuring daring prints, bright colours, and flowy outfits that screamed individuality. With the launch of LIONS Creators, there was an extra noticeable flair, as creators stepped up the fashion game along the Croisette in a big way. ⭐🇫🇷 Check out our latest article to reminisce about how Lions attendees expressed their unique styles and get our tips to set you up for success next year. 🤠 Read more ➡ https://lnkd.in/g-3_kK3F #canneslions2024 #CreativeFashion #FestivalStyle
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🌐 Tap into the power of Globe Alliance! Connect your brand to influential Canadian audiences across our premium network of world-class news, business, and lifestyle sites. 📊 With The Wall Street Journal in our Globe Alliance network, your brand can access the largest online source of award-winning business news and financial information, reaching 1.75 million Canadians. Don't miss this opportunity to elevate your brand with #GlobeAlliance. ✨ #Marketing #BrandReach #CanadianAudiences #BusinessNews #WSJ
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At Cannes Lions International Festival of Creativity, Google highlighted AI's game-changing impact on marketing and creativity. Vidhya Srinivasan and Alexander Chen showcased how tools like Gemini and AI Studio support ideation, while GENTYPE and Product Studio create unique content faster than ever. Srinivasan and Chen emphasized that while AI enhances creativity, marketers still shape the final vision, using these tools to push creative boundaries. 🔗 Read more here ▶ https://lnkd.in/gK7vRSEJ 🖌️💻#AI #creativity #CannesLions2024
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This past spring, Stagwell launched the 'Future of News' series to highlight the importance of advertising in news and its role in democracy. Their inaugural study examines how ad adjacency affects brand safety through a randomized experiment with nearly 50,000 people, using real ads and news content. 👩🏼💻🗞️ The study reveals that it’s safe for brands to advertise next to quality news content, regardless of topic, with ads performing as effectively as those next to sports or entertainment stories. News presents a valuable, untapped opportunity for advertisers, showing that ads next to top-of-mind news content perform on par with those next to traditionally "brand-safe" content. 🔗 Access the study here: https://lnkd.in/ddNghp54 #FutureOfNews #Advertising #BrandSafety #MarketingInsights
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🌟 At The Cannes Lions International Festival of Creativity, AnNahar & IMPACT BBDO showcase their 5-year journey in impactful advertising. Learn how they used creativity to drive social change. 🗞️✨ With the power of creative thinking, agencies and clients can work together to create massive social reform. Dani Richa, Chairman of BBDO EMEA, shares that the key to making great work with a client is “having access to the decision-makers, quick approvals, no back and forth. Trust between [the] partnership.” The work created by AnNahar and IMPACT BBDO is an inspiring model for how agencies can have a lasting impact on society. Read more ➡ https://lnkd.in/gxDyYMuQ #CannesLions2024 #Advertising #Creativity #BrandBuilding
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🌟 Even though The Cannes Lions International Festival of Creativity are behind us, we still have reason to celebrate Canada's outstanding performance on the global stage! 🇨🇦✨ With a record-breaking 66 Lions, our depth of talent and creative excellence has never been stronger! We spoke with Nikki Stone about the impact of this success, who believes that Canada's recognition at Cannes highlights our outstanding capabilities, inspiring the broader advertising and marketing industry. Here's to Canadian creativity making waves worldwide! 🦁🎉 #CannesLions2024 #Canada #CreativeExcellence #MarketingInnovation GroupM
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