Safe Exchange reposted this
We’re thrilled to be working with Pixalate, the leading ad fraud prevention and data intelligence company. This is an important step forward to ensure a safer, more transparent programmatic advertising ecosystem. Daniel Riddell, Chief Technology Officer at A Parent Media Co. Inc. (APMC) explains, “Pixalate is a natural choice as we explore how publishers can leverage enhanced data points to expose net new revenue while protecting audiences of all types.” With an election year estimated at $14 billion unfolding before us, there is considerable opportunity for publishers, but also risk associated with audience and brand protection. Our joint efforts aim to enhance ad quality and mitigate fraud, providing a secure environment for brands and advertisers. By leveraging Pixalate's cutting-edge technology and Safe Exchange's robust platform, we are committed to protecting the integrity of digital advertising. Read more about how we're working together here: https://lnkd.in/diUKmskp #SafeExchange #Pixalate #APMC