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Tracking

I’ve been reading the excellent Design For Safety by Eva PenzeyMoog. There was a line that really stood out to me:

The idea that it’s alright to do whatever unethical thing is currently the industry norm is widespread in tech, and dangerous.

It stood out to me because I had been thinking about certain practices that are widespread, accepted, and yet strike me as deeply problematic. These practices involve tracking users.

The first problem is that even the terminology I’m using would be rejected. When you track users on your website, it’s called analytics. Or maybe it’s stats. If you track users on a large enough scale, I guess you get to just call it data.

Those words—“analytics”, “stats”, and “data”—are often used when the more accurate word would be “tracking.”

Or to put it another way; analytics, stats, data, numbers …these are all outputs. But what produced these outputs? Tracking.

Here’s a concrete example: email newsletters.

Do you have numbers on how many people opened a particular newsletter? Do you have numbers on how many people clicked a particular link?

You can call it data, or stats, or analytics, but make no mistake, that’s tracking.

Follow-on question: do you honestly think that everyone who opens a newsletter or clicks on a link in a newsletter has given their informed constent to be tracked by you?

You may well answer that this is a widespread—nay, universal—practice. Well yes, but a) that’s not what I asked, and b) see the above quote from Design For Safety.

You could quite correctly point out that this tracking is out of your hands. Your newsletter provider—probably Mailchimp—does this by default. So if the tracking is happening anyway, why not take a look at those numbers?

But that’s like saying it’s okay to eat battery-farmed chicken as long as you’re not breeding the chickens yourself.

When I try to argue against this kind of tracking from an ethical standpoint, I get a frosty reception. I might have better luck battling numbers with numbers. Increasing numbers of users are taking steps to prevent tracking. I had a plug-in installed in my mail client—Apple Mail—to prevent tracking. Now I don’t even need the plug-in. Apple have built it into the app. That should tell you something. It reminds me of when browsers had to introduce pop-up blocking.

If the outputs generated by tracking turn out to be inaccurate, then shouldn’t they lose their status?

But that line of reasoning shouldn’t even by necessary. We shouldn’t stop tracking users because it’s inaccurate. We should stop stop tracking users because it’s wrong.

Measuring design on the Clearleft podcast

A new episode of the Clearleft podcast just dropped and I have to say, this is one of my favourites so far. It’s all about measuring design.

There was a bit of a theme running through UX Fest earlier this year. On the one hand, there was all the talk of designers learning to speak the language of business (to get that coveted seat at the table), which means talking in numbers. But on the other hand, isn’t there a real danger in reducing user experience to numbers in a spreadsheet?

For this episode I put the narrative together using lots of snippets from different talks, not just from UX Fest but from previous Clearleft events too. I also got some good hot takes from my colleagues Chris, Andy, and Maite. Oh, and it opens with former US Secretary of Defense, Robert McNamara. If you know, you know.

This episode comes in at 22 and a half minutes and I think it’s well worth your time. Have a listen.

This is the penultimate episode of season three. Just one more to go!

Numbers

Core web vitals from Google are the ingredients for an alphabet soup of exlusionary intialisms. But once you get past the unnecessary jargon, there’s a sensible approach underpinning the measurements.

From May—no, June—these measurements will be a ranking signal for Google search so performance will become more of an SEO issue. This is good news. This is what Google should’ve done years ago instead of pissing up the wall with their dreadful and damaging AMP project that blackmailed publishers into using a proprietary format in exchange for preferential search treatment. It was all done supposedly in the name of performance, but in reality all it did was antagonise users and publishers alike.

Core web vitals are an attempt to put numbers on user experience. This is always a tricky balancing act. You’ve got to watch out for the McNamara fallacy. Harry has already started noticing this:

A new and unusual phenomenon: clients reluctant (even refusing) to fix performance issues unless they directly improve Vitals.

Once you put a measurement on something, there’s a danger of focusing too much on the measurement. Chris is worried that we’re going to see tips’n’tricks for gaming core web vitals:

This feels like the start of a weird new era of web performance where the metrics of web performance have shifted to user-centric measurements, but people are implementing tricky strategies to game those numbers with methods that, if anything, slightly harm user experience.

The map is not the territory. The numbers are a proxy for user experience, but it’s notoriously difficult to measure intangible ideas like pain and frustration. As Laurie says:

This is 100% the downside of automatic tools that give you a “score”. It’s like gameification. It’s about hitting that perfect score instead of the holistic experience.

And Ethan has written about the power imbalance that exists when Google holds all the cards, whether it’s AMP or core web vitals:

Google used its dominant position in the marketplace to force widespread adoption of a largely proprietary technology for creating websites. By switching to Core Web Vitals, those power dynamics haven’t materially changed.

We would do well to remember:

When you measure, include the measurer.

But if we’re going to put numbers to user experience, the core web vitals are a pretty good spread of measurements: largest contentful paint, cumulative layout shift, and first input delay.

(If you prefer using initialisms, remember that CFP is Certified Financial Planner, CLS is Community Legal Services, and FID is Flame Ionization Detector. Together they form CWV, Catholic War Veterans.)

A curl in every port

A few years back, Zach Bloom wrote The History of the URL: Path, Fragment, Query, and Auth. He recently expanded on it and republished it on the Cloudflare blog as The History of the URL. It’s well worth the time to read the whole thing. It’s packed full of fascinating tidbits.

In the section on ports, Zach says:

The timeline of Gopher and HTTP can be evidenced by their default port numbers. Gopher is 70, HTTP 80. The HTTP port was assigned (likely by Jon Postel at the IANA) at the request of Tim Berners-Lee sometime between 1990 and 1992.

Ooh, I can give you an exact date! It was January 24th, 1992. I know this because of the hack week in CERN last year to recreate the first ever web browser.

Kimberly was spelunking down the original source code, when she came across this line in the HTUtils.h file:

#define TCP_PORT 80 /* Allocated to http by Jon Postel/ISI 24-Jan-92 */

We showed this to Jean-François Groff, who worked on the original web technologies like libwww, the forerunner to libcurl. He remembers that day. It felt like they had “made it”, receiving the official blessing of Jon Postel (in the same RFC, incidentally, that gave port 70 to Gopher).

Then he told us something interesting about the next line of code:

#define OLD_TCP_PORT 2784 /* Try the old one if no answer on 80 */

Port 2784? That seems like an odd choice. Most of us would choose something easy to remember.

Well, it turns out that 2784 is easy to remember if you’re Tim Berners-Lee.

Those were the last four digits of his parents’ phone number.

Re-finding five numbers

So, remember when I posted all those episodes of Simon Singh’s Five Numbers radio series on Pownce so that they’d have permanent URLs? Yeah, well, so much for that.

Fortunately Brian had saved all the MP3s. I’ve posted them on S3 and huffduffed them all. I can be fairly confident that Huffduffer won’t be going the way of Pownce, Magnolia, Geocities, and so many more.

Anyway, if you want to listen to the fifteen episodes of the three radio series’ on mathematics, you can subscribe to the podcast at https://huffduffer.com/adactio/tags/five+numbers/rss.

Or you can listen to each episode at these permanent URLs:

Finding five numbers

I like Tumblr. I like Pownce. They both make it very quick and easy to post discrete quanta of information. I use Pownce for posting audio files and links to videos. I use Tumblr to post quotations. But both services suffer from the same problem: refindability.

Magnolia and Delicious encourage tagging. Those tags can then surface some pretty interesting aggregate behaviour but first and foremost, they’re useful for the individual doing the tagging. It’s pretty easy for me to track down something I bookmarked on Magnolia even if it was quite a while back. I don’t need to keep a list of all the tags I’ve ever used: I just need to search for a word that I think I might have used when I was tagging a bookmark. While it would be very difficult for me to try to second-guess how someone else might describe something, it’s usually pretty easy to put myself in the shoes of my past self.

As my store of data on Pownce and Tumblr increases, I’m starting to miss tagging (or any kind of search) more and more. Then again, I can understand why both services would resist that kind of scope creep. Both services rely on their simplicity. Adding another field to fill in could potentially be a road block between the user and the task they want to accomplish (although it doesn’t feel that way with Delicious or Magnolia). Update: it turns out that you can tag in Tumblr but it’s hidden behind the “advanced” link. Thanks to Keith Bell for pointing that out.

Here’s a case in point. Over time I’ve been posting MP3 files to Pownce of a series of radio programmes by Simon Singh, author of The Code Book — a superb piece of work. The audio from the radio programmes is available from the BBC website but only in Real Audio which, let’s face it, is complete pants. I originally got the MP3 files from Brian but after a catastrophic hard drive crash, I realised that it would be better to store them at an addressable URL. Besides, I wanted to geek out with my mathematically-minded friends. Pownce’s raison d’être is sharing stuff with friends so it seemed like the perfect home for the Singh files.

But without any kind of tagging or search, there’s no easy way for me or anyone else to revisit just those files at a later date. As a temporary patch, I’m listing the URLs for the Pownce posts that correspond to each episode. If you want to download the files, you’ll need to log in to Pownce.

Journal tags: numbers

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