Toyota Should Set an All-Hybrid Floor for Its US Lineup
The Prius maker already has a jump on the competition. It’s high time to press this advantage further in markets where consumers can afford to electrify.
A Toyota Prius hybrid on display at a news conference in Tokyo in May.
Photographer: Kiyoshi Ota/BloombergThanks for reading Hyperdrive, Bloomberg’s newsletter on the future of the auto world.
Toyota isn’t known for making waves. The world’s biggest carmaker has, after all, long been the most prominent preacher of kaizen, the concept of continuous improvement that holds incremental change in high regard.