Real Estate
Jersey City's Luxury Housing Boom Fuels Pitch for ‘SoHo West’
Wealthy residents have been flooding in as upscale housing makes moving across the Hudson River from Manhattan more attractive.
A view of Manhattan from the Jersey City waterfront.
Photographer: Stephanie Keith/BloombergThe pool at Hudson House, a luxury building in SoHo West, was scattered with people swimming, tanning and working on laptops against the scorching sun of a recent Thursday afternoon.
No, they’re not in Manhattan. It’s “South of Hoboken” in New Jersey — the latest audacious branding attempt by real estate agents who are pitching Jersey City as the “sixth borough of New York.”