Screentime
Hollywood Overlooks a Key Group That Could Lift Ticket Sales
- Data show films with more diverse casts are more profitable
- Study shows audiences unhappy with current representation
Photographer: Allen J. Schaben/Los Angeles Times/Getty Images
As Hollywood struggles with poor theater attendance and a fractured streaming landscape, the industry is overlooking a key demographic that could help drive ticket sales and digital subscriptions: disabled people.
A new report from the Inevitable Foundation shows that disabled people are a “massive, loyal and engaged audience” who remain underserved.