Apple Aims to Ship 10% More New iPhones This Year After Bumpy 2023
- It’s counting on AI features to fuel demand for the iPhone 16
- China’s AI regulations could create uncertainties for Apple
The goals suggest Apple anticipates a stronger 2024, even as it competes with other AI-enhanced smartphones from rivals.
Photographer: Patrick T. Fallon/AFP/Getty ImagesApple Inc. aims to ship at least 90 million iPhone 16 devices in the latter half of this year, counting on AI services to fuel demand for its new lineup after a rocky 2023.
The company told suppliers and partners that it’s targeting about 10% growth in shipments of new iPhones compared with their predecessors, a person familiar with the matter said, after shipping about 81 million iPhone 15s in the second half of 2023.